Open to opportunities

Devanshi Rajyaguru

@devanshirajyaguru

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Dedicated social media marketer with 2+ years of experience.

India

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What I'm looking for

I am looking for a role that fosters creativity and allows for strategic growth in social media marketing, where I can contribute to impactful campaigns and collaborate with innovative teams.

I am a dedicated Social Media Marketer with over two years of experience in creating impactful content and enhancing online presence. My freelance journey has allowed me to manage six client accounts simultaneously, which has equipped me with a versatile understanding of various industries. I have honed my skills in strategy, audience behavior, and brand positioning, ensuring that each campaign resonates with its target audience.

In my role as a Freelance Social Media Strategist, I have successfully handled end-to-end social media management, from content ideation to publishing across multiple platforms. I excel in strategic campaign planning, building monthly content calendars, and crafting brand-specific strategies that focus on storytelling and meaningful engagement. My experience as a Co-Founder of TwoScoopsCo has further enhanced my creative direction skills, where I led visual storytelling through tailored campaign videos, blending emotion with brand messaging.

Experience

Work history, roles, and key accomplishments

Current

Freelance Social Media Strategist

Current

Self Employed

Mar 2024 - Present (1 year 3 months)

Managed end-to-end social media for 6+ client accounts, covering content ideation, scripting, design, editing, and publishing across various platforms. Developed monthly content calendars and brand-specific campaign strategies, focusing on storytelling, consistency, and audience engagement. Elevated personal and business brands through tailored content and visual identity, leading to stronger digi

Social Media Content Strategy Campaign Strategy Storytelling Copywriting

Co-Founder

TwoScoopsCo Production House

Jul 2024 - Present (11 months)

Led visual storytelling by scripting, shooting, and editing campaign videos for product-driven brands, effectively blending emotion with brand messaging. Built and positioned the brand from the ground up, focusing on aesthetic identity, campaign planning, and narrative-led content. Collaborated with multiple product-based brands to design creative strategies that aligned with their goals and deliv

Campaign Planning Visual Storytelling

Social Media Marketing Intern

Because Marketing Agency

Feb 2024 - Present (1 year 4 months)

Honed skills in crafting diverse content copies, significantly boosting engagement and brand messaging for clients. Strategically planned content buckets for clients, ensuring a focused approach in social media marketing. Gained experience in designing impactful campaigns for lead generation, expanding client visibility and audience reach.

Copywriting Content Marketing Lead Generation Social Media Marketing

Digital Marketing Intern

Gravity Marketing

Jul 2023 - Present (1 year 11 months)

Innovated and devised creative social media content strategies tailored for diverse brands. Conducted comprehensive research on influencer marketing strategies and trends, alongside in-depth marketing analysis to optimize campaign performance. Gained expertise in audience engagement strategies and techniques to capture and maintain attention.

Social Media Marketing Content Strategy Influencer Marketing Market Analysis Marketing Optimization

Social Media Marketing Intern

Grow My Dhandha

Mar 2023 - Present (2 years 3 months)

Managed social media accounts for clients, overseeing content creation and engagement strategies. Performed comprehensive keyword research and implemented lead generation strategies to enhance client account visibility. Held the position of Lead Intern, supervising a team of subordinate interns.

Content Creation Keyword Research Lead Generation

Junior Journalist Intern

The Dropout Media

Oct 2021 - Present (3 years 8 months)

Authored news articles for the company's Instagram account, adapting content for digital platforms. Condensed lengthy news articles into concise, reader-friendly formats for the target audience. Focused on clear and impactful communication of news.

Journalism Copywriting Editing Communication

Education

Degrees, certifications, and relevant coursework

Doon Business School

Bachelor of Arts, Mass Communication

Pursued a Bachelor of Arts in Mass Communication, focusing on the principles and practices of media. Developed skills in various aspects of communication, preparing for a career in media and marketing.

Citizen’s School

High School Diploma, General Studies

Completed high school education, building a foundational understanding across various subjects. Developed essential academic and life skills during this period.