Design by Paul
@designbypaul
I build brand identities, digital experiences, and fashion illustrations for retail and medical products.
What I'm looking for
At ASHLUXURY RETAIL, I lead visual identity development across logos, typography, colour palettes, brand guidelines, digital campaigns, and retail merchandising. I also partner with product teams to integrate brand elements into product designs.
Previously at Doctall, I designed user interfaces and experiences for medical products, created prototypes for usability testing, explored over 100 design directions, and conducted user research. My experience also includes leading end-to-end design at Studio 47, mentoring junior designers, and creating vector graphics and illustrations in Adobe Illustrator.
Experience
Work history, roles, and key accomplishments
Senior Brand Identity Designer
ASHLUXURY RETAIL
Apr 2023 - Present (3 years 5 months)
Led the conceptualization and development of the brand's visual identity, including logo design, typography, color palette, and brand guidelines. Designed and produced visual assets for various brand touchpoints, ensuring consistency and alignment with the brand identity.
Education
Degrees, certifications, and relevant coursework
Lead City University
Bachelor of Science, Media Communication
2015 - 2019
Pursued a B.Sc. in Media Communication, focusing on media and communication studies.
Availability
Location
Authorized to work in
Portfolio
behance.net/pauldesign2597Job categories
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