Deo Dedianto

I am a dedicated Data Analyst with over 5 years of experience in the financial services sector. My expertise lies in building end-to-end data products, including data marts, dashboards, and reports. I have a strong background in applying statistical tests and machine learning techniques to solve complex business problems. My ability to independently manage projects while collaborating with cross-functional teams has allowed me to drive actionable insights and enhance operational efficiency in fast-paced environments.

In my recent role as a Senior Data Analyst at GOTO GROUP, I successfully developed customer journey segmentation that increased Gross Transaction Value (GTV) by approximately 10% per user. I led the development of a data warehouse and dashboards for a new app release, streamlining the onboarding process for over 5 million users. My work on predictive modeling achieved a remarkable 90% accuracy, enabling early strategy adjustments that significantly impacted business outcomes.

Throughout my career, I have been recognized for my ability to design and implement innovative solutions that enhance data accessibility and optimize user engagement. My promotion to Senior Data Analyst was a testament to my success in developing a new business strategy through effective data analysis. I am passionate about leveraging data to drive business success and am always eager to take on new challenges.