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Demetrius Goosbey II

@demetriusgoosbeyii

Founder & Executive Creative Director at Rise X Shine Digital, building AI-ready design systems and accessible digital platforms.

United States

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What I'm looking for

I’m poised to champion creative vision and lead strategic initiatives for Socket.dev.

At Rise X Shine Digital, I launched a human-centered brand and digital studio serving health, government, and mission-driven clients. I deliver AI-ready design systems, accessible mobile and web platforms, and integrated campaigns.

At Mathematica, I orchestrated a full organizational rebrand and established UX, content, motion, design research, and data design capabilities. I integrated user research into product development and business strategy, and leveraged AI to reduce labor costs by up to 75%.

At Palladian Partners, I directed UX/UI-driven science and medical content strategies across digital, mobile, and social platforms. At Envolve PeopleCare / LiveHealthier, Inc, I developed omnichannel health engagement platforms with behavioral science and product teams, achieving 80% member participation while reducing onboarding time by 50%.

Earlier, I designed interactive digital campaigns at RTC Relationship Marketing and guided integrated campaigns at Equals Three Communications, Inc. My work spans accessible design, research-informed experiences, and brand systems for health, government, commercial, and nonprofit clients.

Experience

Work history, roles, and key accomplishments

Current

Founder & Executive Creative Director

Current

Rise X Shine Digital

Mar 2025 - Present (1 year 6 months)

Launched a human-centered brand and digital studio serving health, government, and mission-driven clients. Delivering AI-ready design systems, accessible mobile and web platforms, and integrated campaigns that improve patient access and streamline multi-channel storytelling.

AI Ready Design Systems Accessible Mobile Platforms Web Platform Integrated Campaigns UX Research Human Centered Design

Director of Design and Experience

Mathematica

Jan 2019 - Mar 2025 (6 years 2 months)

Orchestrated a full organizational rebrand and established advanced UX, content, motion, design research, and data design capabilities across a 1,500+ staff organization. Integrated user research into product development and business strategy, leveraging AI to reduce labor costs by up to 75% and increasing contract work by 90%.

UX Content Strategy Motion Design Design Research Data Design AI Governance Design Systems Accessibility Product Development Business Strategy

Creative Director

Palladian Partners

Aug 2018 - Dec 2018 (4 months)

Directed UX/UI-driven science and medical content strategies across digital, mobile, and social platforms, managing cross-functional teams to deliver accessible, research-informed experiences to over 1M users.

UX UI Scientific Content Medical Content Digital Platforms Mobile Platforms Social Platforms Cross functional Teams Accessibility Research Informed Experiences

Director of Digital Creative Content & Engagement

Envolve PeopleCare / LiveHealthier, Inc

Mar 2013 - Aug 2018 (5 years 5 months)

Developed award-winning omnichannel health engagement platforms in collaboration with behavioral science and product teams, achieving 80% member participation while reducing onboarding time by 50%. Spearheaded the design of consumer subscription engagement systems, A/B testing frameworks, and personalization strategies linked to measurable retention and member satisfaction outcomes.

Omnichannel Health Engagement Behavioral Science Product Team Consumer Subscription A B Testing Personalization Retention Member Satisfaction

Interactive Art Director

RTC Relationship Marketing

Jun 2012 - Mar 2013 (9 months)

Designed interactive digital campaigns for a rheumatoid arthritis pharmaceutical program, fostering retention and engagement for healthcare providers and a general audience exceeding 1M individuals.

Interactive Campaigns Pharmaceutical Programs Retention Engagement Healthcare Provider

Integrated Marketing Creative Director

Equals Three Communications, Inc.

Jan 2006 - May 2012 (6 years 4 months)

Guided award-winning integrated campaigns across digital, print, and broadcast for commercial, government, and nonprofit clients, overseeing budgets up to $150K and reaching audiences of 1M+. Established brand identity systems and cross-channel creative standards for diverse mission-driven accounts.