At THE HEALTHY INDIAN PROJECT (THIP), I lead creative direction across brand, digital, social, editorial and video communication for a health-media platform. I guide a 2-person creative team and translate editorial, health and product priorities into clear, accessible visual communication.
At DIGITALABS, I led visual systems and campaign work across client accounts, managing a 4-person design team. For Government e-Marketplace, I directed campaign communication including the Green Gold Collection artisan campaign; I also art-directed campaigns for HDFC ERGO and the India Sanitation Coalition.
At AFAQS!, I designed visual communication and motion-led content for Buzzies, Digipub Awards, Foxglove Awards and vdonxt Asia. I directed 3D award films and independently researched and implemented interactive event microsites using HTML, CSS and JavaScript.
I'm also developing SHERU, an independent AI companion-robot R&D project, shaping its visual identity and interaction character while working hands-on with an ESP32-based prototype. My independent explorations also include a Unity VR event-space prototype, and my freelance work spans brand identity, packaging, 3D film and book-cover design.

