Deepa panickar
@deepapanickar
Customer-centric CX & operations leader, turning complex service delivery into measurable growth, retention, and revenue.
What I'm looking for
I’m a customer-centric operations leader with “20+ years turning complex operations into measurable growth,” with experience across telecom, BPO, and SaaS. I’ve built a career around “managing P&L,” leading “large-scale service delivery operations,” and driving retention through strong “client relationship management.” I’m especially effective at designing scalable managed service models, mentoring high-performance teams, and converting data into action.
In my current role as Head – Managed Services, I own end-to-end client relationships across proactive and reactive engagement to meet KPIs and satisfaction targets. I maintain “98% SLA adherence,” lead client-facing governance calls on sentiment and service performance, and deliver “client retention (+20%)” and “95% renewal rate” with rate hikes up to 15%. Previously, as Founder & CEO of a D2C brand, I scaled from concept to a 21-SKU lineup with “35% revenue growth,” while also strengthening operational excellence through cost optimization and streamlined fulfillment.
Experience
Work history, roles, and key accomplishments
Head - Managed Services
Quickmetrix
Aug 2022 - Present (3 years 10 months)
Own end-to-end managed services client relationships and CX governance, maintaining 98% SLA adherence across social media response and analytics projects. Drove 20% retention growth, achieved 95% renewals with up to 15% rate hikes, and led a 40-member service delivery team.
Founder & CEO
Mum's Luv
Jan 2018 - Aug 2022 (4 years 7 months)
Founded and scaled a D2C healthy snacks brand from concept to a 21-SKU lineup, achieving 35% revenue growth. Reduced supply chain costs by 20% and grew social media engagement by 50% through targeted campaigns and influencer partnerships.
Associate Operations Manager
Accenture
Dec 2011 - Oct 2014 (2 years 10 months)
Led carrier and contract management teams, building client-specific playbooks, centralized contract repositories, and analytical reports to support advisory decision-making. Designed governance frameworks that improved compliance and process efficiency by 15% and standardized delivery processes to improve efficiency by 20%.
Deputy Manager, Customer Lifecycle
Videocon Telecommunication Ltd.
May 2010 - Dec 2011 (1 year 7 months)
Led end-to-end management of postpaid and prepaid customer lifecycle across the zone. Oversaw customer service operations across 13 retail outlets with a 30+ staff team and managed relationships across 46 channel partners and 2 service vendors to ensure SLA alignment.
Assistant Manager, Corporate Relations
Idea Cellular Ltd.
Jun 2008 - Apr 2010 (1 year 10 months)
Managed a portfolio of 125+ corporate clients, consistently achieving monthly collection targets of ₹50 lakhs while maintaining 100% account retention. Owned onboarding, query resolution, contract renewals, and ongoing client servicing, and identified upsell opportunities aligned to client needs.
Senior Executive, Showroom Ops
Idea Cellular Ltd.
Jun 2006 - Jun 2008 (2 years)
Oversaw end-to-end operations of a high-traffic showroom, leading a team of 16 customer service executives and 3 franchisees. Developed and deployed SOPs and training modules and coordinated service delivery to SLAs, reducing customer escalations by 20%.
Education
Degrees, certifications, and relevant coursework
University of Rajasthan
Master of Business Administration, Telecom Management
2007 -
Completed an MBA in Telecom Management at University of Rajasthan in 2007.
Maharaja Sayajirao University of Baroda
Postgraduate Diploma, Environmental Science
2002 -
Completed a postgraduate diploma in Environmental Science at Maharaja Sayajirao University in 2002.
Maharaja Sayajirao University of Baroda
Bachelor of Science, Chemistry
2001 -
Earned a BSc in Chemistry at Maharaja Sayajirao University in 2001.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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