DEBANJALI MAITRA
@debanjalimaitra
Account Executive at THE CO. INTEGRATED coordinating campaigns for Vadilal, News18, and Carbon, and cleared a three-month deliverables backlog in one month.
What I'm looking for
At THE CO. INTEGRATED, I coordinate campaign delivery and client servicing for accounts including Vadilal, News18, and Carbon. I work across brief intake, creative development, reviews, approvals, and final delivery, keeping clients and internal teams aligned.
For a key account, I cleared a three-month backlog of website and social media deliverables within one month by rebuilding timelines and re-coordinating the creative team. I also maintain Excel project trackers to follow deadlines, deliverables, and feedback.
At PromotEdge, I coordinated campaigns for clients in education, consumer goods, and manufacturing, including social media content planning and D2C execution for Austin Plywood. Earlier, at cogfree, I managed digital deliverables and content scheduling, prepared performance reports, and handled Google My Business optimisation.
My experience also includes market and competitive research at iUMENTAS Life Science and digital marketing internship work at Array Innovative Services Pvt. Ltd. I’m now looking to move in-house as a Project Coordinator, Campaign Coordinator, or Brand Operations Executive, and am open to remote roles and relocation to Bengaluru, Pune, Hyderabad, or Kolkata.
Experience
Work history, roles, and key accomplishments
Managed end-to-end project coordination and client servicing for 2 to 3 simultaneous accounts across FMCG, luxury, and media sectors. Key accounts included Vadilal, Vadilal Quick Treats, News18, and Carbon (lab-grown diamond jewellery).
• Coordinated campaign delivery from brief intake through creative development, review cycles, approvals, and final output — keeping clients and internal teams ali
Coordinated campaign delivery for clients across education, consumer goods, and manufacturing sectors including Sai International School, Eagle, and Austin Plywood.
Managed social media content planning and D2C execution for Austin Plywood across platforms.
Handled coordination between client stakeholders and internal creative and content teams across all campaign stages.
Managed digital deliverables and content scheduling for clients including iMerit, a study abroad consultancy, and an NGO.
Prepared and shared regular performance reports summarising platform metrics and campaign updates.
Managed Google My Business optimisation for clients to improve local search visibility.
Managed digital deliverables and content scheduling for clients including iMerit (AI/ML services), a study abroad consultancy, and an NGO. Prepared and shared regular performance reports summarising platform metrics and campaign progress. Managed Google My Business optimisation for clients to improve local search visibility.
1. Carried out market research on competitive analysis of Iumentas Life Science with detailed website layout analysis and marketing channel analysis both online and offline.
2. Have designed a questionnaire for understanding brand awareness and brand image.
3. Researched trending topics on Google Trends & have designed the social media calendar and have advised the social media marketing team acc
1. Made a strategy presentation for 3 of the ventures namely crazy about startup, Vezume, Alumnyx.
2. Database of start-up directories for listing all nine ventures of the company.
3. Listing of the company’s all nine ventures to different start-up directories.
4. Database for guest posting.
5. Made database of business, marketing groups on Facebook and LinkedIn.
6.Social media marketing of CEO's
Digital Marketing Intern
Array Innovative Solutions Pvt. Ltd.
Jan 2020 - Apr 2020 (3 months)
Supported marketing planning for early-stage startup clients. Developed a structured database for guest posting and directory listing outreach. Assisted with social media content for the CEO's personal brand.
Education
Degrees, certifications, and relevant coursework
NIHT, Inc.
Master's Degree
Victoria Institution
B.A. in English
CMI Stratégies
Master of Business Administration
Niht digital marketing institute
Master program in digital marketing course , Digital marketing
2022 - 2024
NIHT INFOSOLUTION PRIVATE LIMITED
Professional Diploma in Digital Marketing
Jun 2024
Indian Institute of Social Welfare and Business Management
Post Graduate Diploma in Media Management, Integrated Marketing Communication
2019 - 2020
Calcutta Media Institute Pvt Ltd
Post Graduate Diploma in Media Marketing , Integrated Marketing communications
2019 - 2020
Kolkata Institute of Graphology - India
Basic Degree of Extensive Hand Writing Analysis Course, Hand Writing Analysis
2019 - 2019
University of Calcutta
BA - Bachelor of Arts, english
2014 - 2017
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Social media
Job categories
Skills
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