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DEBANJALI MAITRADM
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DEBANJALI MAITRA

@debanjalimaitra

Account Executive at THE CO. INTEGRATED coordinating campaigns for Vadilal, News18, and Carbon, and cleared a three-month deliverables backlog in one month.

India
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What I'm looking for

I’m looking to move in-house and apply my project coordination and campaign management experience within a brand or marketing team, ideally as a Project Coordinator, Campaign Coordinator, or Brand Operations Executive. I’m open to remote roles and relocation to Bengaluru, Pune, Hyderabad, or Kolkata.

At THE CO. INTEGRATED, I coordinate campaign delivery and client servicing for accounts including Vadilal, News18, and Carbon. I work across brief intake, creative development, reviews, approvals, and final delivery, keeping clients and internal teams aligned.

For a key account, I cleared a three-month backlog of website and social media deliverables within one month by rebuilding timelines and re-coordinating the creative team. I also maintain Excel project trackers to follow deadlines, deliverables, and feedback.

At PromotEdge, I coordinated campaigns for clients in education, consumer goods, and manufacturing, including social media content planning and D2C execution for Austin Plywood. Earlier, at cogfree, I managed digital deliverables and content scheduling, prepared performance reports, and handled Google My Business optimisation.

My experience also includes market and competitive research at iUMENTAS Life Science and digital marketing internship work at Array Innovative Services Pvt. Ltd. I’m now looking to move in-house as a Project Coordinator, Campaign Coordinator, or Brand Operations Executive, and am open to remote roles and relocation to Bengaluru, Pune, Hyderabad, or Kolkata.

Experience

Work history, roles, and key accomplishments

THE CO. INTEGRATED logoTI
Current

Account Executive

Sep 2022 - Present (4 years 1 month)

Managed end-to-end project coordination and client servicing for 2 to 3 simultaneous accounts across FMCG, luxury, and media sectors. Key accounts included Vadilal, Vadilal Quick Treats, News18, and Carbon (lab-grown diamond jewellery).
• Coordinated campaign delivery from brief intake through creative development, review cycles, approvals, and final output — keeping clients and internal teams ali

PromotEdge logoPR

Client Servicing Executive

Jan 2022 - Aug 2022 (7 months)

Coordinated campaign delivery for clients across education, consumer goods, and manufacturing sectors including Sai International School, Eagle, and Austin Plywood.
Managed social media content planning and D2C execution for Austin Plywood across platforms.
Handled coordination between client stakeholders and internal creative and content teams across all campaign stages.

cogfree logoCO

Client Servicing and Social Media Executive

Oct 2020 - Jan 2022 (1 year 3 months)

Managed digital deliverables and content scheduling for clients including iMerit, a study abroad consultancy, and an NGO.
Prepared and shared regular performance reports summarising platform metrics and campaign updates.
Managed Google My Business optimisation for clients to improve local search visibility.

cogfree logoCO

Client Services Representative

Oct 2020 - Jan 2022 (1 year 3 months)

Managed digital deliverables and content scheduling for clients including iMerit (AI/ML services), a study abroad consultancy, and an NGO. Prepared and shared regular performance reports summarising platform metrics and campaign progress. Managed Google My Business optimisation for clients to improve local search visibility.

iUMENTAS Life Science logoIS

Market Researcher

Jun 2020 - Oct 2020 (4 months)

1. Carried out market research on competitive analysis of Iumentas Life Science with detailed website layout analysis and marketing channel analysis both online and offline.
2. Have designed a questionnaire for understanding brand awareness and brand image.
3. Researched trending topics on Google Trends & have designed the social media calendar and have advised the social media marketing team acc

Array Innovative Services Pvt. Ltd. logoAL

Digital Marketing Intern

Jan 2020 - Jun 2020 (5 months)

1. Made a strategy presentation for 3 of the ventures namely crazy about startup, Vezume, Alumnyx.
2. Database of start-up directories for listing all nine ventures of the company.
3. Listing of the company’s all nine ventures to different start-up directories.
4. Database for guest posting.
5. Made database of business, marketing groups on Facebook and LinkedIn.
6.Social media marketing of CEO's

AL

Digital Marketing Intern

Array Innovative Solutions Pvt. Ltd.

Jan 2020 - Apr 2020 (3 months)

Supported marketing planning for early-stage startup clients. Developed a structured database for guest posting and directory listing outreach. Assisted with social media content for the CEO's personal brand.

Education

Degrees, certifications, and relevant coursework

NI

NIHT, Inc.

Master's Degree

VI

Victoria Institution

B.A. in English

CS

CMI Stratégies

Master of Business Administration

NI

Niht digital marketing institute

Master program in digital marketing course , Digital marketing

2022 - 2024

NL

NIHT INFOSOLUTION PRIVATE LIMITED

Professional Diploma in Digital Marketing

Jun 2024

IM

Indian Institute of Social Welfare and Business Management

Post Graduate Diploma in Media Management, Integrated Marketing Communication

2019 - 2020

CL

Calcutta Media Institute Pvt Ltd

Post Graduate Diploma in Media Marketing , Integrated Marketing communications

2019 - 2020

KI

Kolkata Institute of Graphology - India

Basic Degree of Extensive Hand Writing Analysis Course, Hand Writing Analysis

2019 - 2019

UC

University of Calcutta

BA - Bachelor of Arts, english

2014 - 2017

Tech stack

Software and tools used professionally

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