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@dayouser1

YouTube Growth & Channel Manager building documentary channels and packaging videos that reached 700K+ views and 25% peak CTR.

Canada
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Across multiple YouTube channels, I’ve contributed to 6.4M+ impressions, 1.3M views, and 24K+ subscribers across seven documented video campaigns. For one video, I developed title and thumbnail packaging that generated 700K+ views and 3.2M impressions, with peak CTR reaching 25%.

On Aeons Later, I built and manage a documentary-style YouTube channel end-to-end, from topic selection and research through scripting, editing, publishing, and analytics. Within a 28-day period, the channel grew from 19 subscribers and 10 views to 82.3K views, 2.1K watch hours, and 100 subscribers.

At Hera Marketing / TAN, I developed and executed social strategies that increased engagement by 50%. Campaign analytics also informed optimizations that contributed to a 35% improvement in conversion rate.

My work has also included social media management for B.Travelers, where targeted travel content increased Greece-related ticket sales activity by 30%. I use performance data and audience behavior to refine content and packaging across platforms.

Experience

Work history, roles, and key accomplishments

IC
Current

YouTube Growth & Channel Manager

Independent / Multiple YouTube Channels

Jan 2023 - Present (3 years 9 months)

Managed YouTube content across multiple niches, contributing to 6.4M+ impressions, 1.3M views, and 24K+ subscribers. Developed packaging for videos reaching 700K+ views and peak CTRs of 25%.

Education

Degrees, certifications, and relevant coursework

Google logoGO

Google

Google Digital Marketing Certification, Digital Marketing

2020 - 2020

Completed the Google Digital Marketing Certification in 2020.

University of Ilorin logoUI

University of Ilorin

Bachelor of Science, Zoology

Bachelor of Science in Zoology from the University of Ilorin.

UR

University of Regina

Bachelor of Science, Kinesiology

Bachelor of Science in Kinesiology from the University of Regina.

HubSpot logoHU

HubSpot

HubSpot Social Media Marketing Certification, Social Media Marketing

2022 - 2022

Completed the HubSpot Social Media Marketing Certification in 2022.

Tech stack

Software and tools used professionally

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