Dayna Small

I’m a NYC-based Cosmetologist with over 3 years of experience providing customers with a full range of hair care services, building a strong client base, and performing administrative duties. I enjoy blending hands-on beauty expertise with the confidence it takes to guide people to what will truly work for them.

In retail, I’ve worked as a Sales Associate and Cashier at Sephora and as a Sales Associate and Cashier at Victoria’s Secret. I’m a self-starter with strong knowledge and expertise working with Ricky’s, MAC and Sephora products, and I bring excellent interpersonal communication skills to ensure a positive customer experience. My energetic personality helps uplift team dynamic, and I’m strongly willing to advance sales and business experience.

I’ve also led client success through proactive scheduling and product guidance. I managed appointment and booking of over 40 clients, including 50% retention rate, and I consult clients on hair and beauty products with a service-to-sales ratio of over 70%. I drove sales through upselling products based on customer's past purchases and preferences, using what I learned about them to make recommendations feel personal and effective.

Now, I’m seeking to pursue my passion for beauty in the retail business and drive customers towards new, advanced beauty products and techniques. I care about helping customers feel supported—from first interaction to repeat visits—and I bring the sales mindset, communication, and dedication needed to grow both client loyalty and revenue.