Dawna Kelley

I am a multidisciplinary designer with a focus on UX, product strategy, instructional design, and sustainability. I design with a human-centered approach that prioritizes impact and scalability while communicating effectively with stakeholders and technical teams.

I have driven measurable outcomes across product and learning initiatives: I increased project velocity 25% on enterprise projects, aligned technical and business needs across 15+ Salesforce projects, and improved client satisfaction by 50% through proactive portfolio management.

I lead discovery, research, and design operations—upskilling six designers, delivering two UX-driven product offerings that unlocked new revenue, and conducting a randomized control trial of over 4,000 students to inform curriculum and product decisions.

I work across responsive web and mobile, design systems, and instructional experiences, and I bring a collaborative, organized, and adaptable mindset to cross-functional teams seeking to translate research into clear product strategy and measurable results.