Looking for a job

David Seman

@davidseman

Message

I build data-informed integrated campaigns and brand experiences for national and regional clients.

United States

Message

What I'm looking for

I'm looking for collaborative creative leadership opportunities where I can build data-informed, integrated brand campaigns, lead and mentor interdisciplinary teams, and use emerging technology to expand what clients can achieve.

I've led creative for the Pennsylvania Lottery at MARC USA/9Rooftops for nearly 20 years, overseeing integrated campaigns from strategy and briefs through execution across every medium.

I created Lottery Love, Lottery Literacy, and Talking Tickets, while modernizing Gus from an animatronic puppet into a fully CG character. These campaigns generated 44M average monthly impressions and increased play interest among non-players by 109%.

I lead collaboratively and stay hands-on, partnering across Digital, Social, PR, Creative, Research, and Account teams while mentoring creative talent. My work has also supported Rite Aid, Cooper Tire, Mellon Bank, Rally's, Checkers, and consumer and B2B brands.

I'm energized by using data to find creative opportunities that surprise and delight audiences while meeting client goals. I continue expanding what I can make through AI, AR, Blender, 3D printing, CNC, laser cutting, video, and experiential design.

Experience

Work history, roles, and key accomplishments

Creative Director

MARC USA

Jan 2015 - Dec 2025 (10 years 11 months)

Led creative for the Pennsylvania Lottery account, directing a team of 14+ and generating $1.22B in profit in FY2023–24. Created campaigns such as Lottery Love, Try It. Love It., and Talking Tickets, achieving 44M average monthly impressions and a 109% increase in play interest among non-players.