I manage social media for multiple brands through freelance and contract work, developing strategies aligned with each brand’s goals and audience.
I create content calendars and write captions that fit each brand’s voice and platform. I also coordinate visual and video creative direction to support campaign objectives.
Across brands including YBV Logistics Lagos, ORAH’S Fragrance, and The Tasty Plan, I manage posting, comments, and direct messages to build active online communities.
I track performance using platform insights and analytics, using the results to adjust content. My work has increased engagement and reach across multiple brand accounts and supported lead generation and sales inquiries.
