Open to opportunities

Daria Vasilchenko

@dariavasilchenko

Message

I build bold, commercially effective brand identities across print and digital.

Russian Federation

Message

What I'm looking for

I'm open to remote roles where I can build holistic brand identities, create scalable design systems, and deliver consistent visual communication across print and digital touchpoints.

I've led visual identity for 70+ book series and more than 200 covers annually at EKSMO, one of Europe’s largest publishing houses.

I designed a 2024 national bestseller cover that sold over 700,000 copies, developed a unified system for 10+ major series that reduced production time by 20%, and introduced A/B testing that lifted reader engagement by 15%.

I manage the full creative cycle from concept and typography through prepress, collaborating with editors, marketers, illustrators, and design teams. My work spans identity systems, book covers, packaging, print, digital banners, and presentations.

Across EKSMO, Dreambook, Applico, and freelance UI/UX work, I combine illustration, strong typography, and scalable visual guidelines to help brands move faster while staying consistent.

Experience

Work history, roles, and key accomplishments

Current

UI/UX Designer

Current

Upwork

Mar 2026 - Present (5 months)

Freelance UI/UX designer working on various projects.

Art Director

Eksmo

Oct 2022 - Mar 2026 (3 years 5 months)

As Art Director at EKSMO — one of the largest publishing houses in Europe — I led the visual identity for 70+ book series and over 200 covers annually.

⚜️ Designed the cover for a 2024 national bestseller, which sold 700,000+ copies — directly contributing to the book's commercial success.
⚜️ Developed a unified design system for 10+ major book series, increasing brand recognition and reducing pr

Adobe Illustrator Illustration Rapid Prototyping Wireframing User Interface Design

Art Editor

Dreambook

Nov 2021 - Jul 2022 (8 months)

The entire appearance of books is under my responsibility. I draw illustrations and book covers, pick a font, compose a design, edit photographic materials and prepare everything for printing.

Book Cover Design Adobe Illustrator Graphic Design Digital Art Illustration

Graphic Designer

Applico

Jul 2020 - Sep 2021 (1 year 2 months)

Applico is a design studio in the center of Moscow. My tasks included collaging, painting in Adobe Photoshop, color matching, prepress preparation, communication with clients, and quick mockups for previewing

Photoshop Adobe Illustrator

Graphic Illustrator

State Psychological and Pedagogical Center

Oct 2020 - May 2021 (7 months)

I drew brochures with characters and cute icons for retarded children. I came up with characters for their books and manuals. Also I made for them 2D animation

Graphic Design Photoshop Illustration 2D Animation