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Darathi ArulDA
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Darathi Arul

@darathiarul

I improve search and AI visibility through SEO, schema, and content strategy.

India
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What I'm looking for

I'm looking to grow search and AI visibility through data-backed SEO, content strategy, schema, analytics, and paid marketing. I value opportunities to improve organic performance, technical foundations, and content experiences across search engines and AI-driven search.

I've improved organic visibility for Kudometrics Technology Solutions, Hitasoft Technology Solutions, and Hiox Software through keyword research, on-page and off-page SEO, schema markup, content strategy, and technical audits. I introduced AEO/GEO-focused content structuring at Kudometrics to help pages compete for featured snippets and AI-generated answers.

I've supported sites including EasyCalculation.com, HioxIndia.com, Serpple, SEOScrum, and GetAFollower with content architecture, outreach, link building, WordPress publishing, service-page planning, and Google Ads. I focus on making content clear for search engines, answer engines, and users while improving crawlability, indexation, rankings, and backlink strength.

Experience

Work history, roles, and key accomplishments

KL

SEO Analyst

Kudometrics Technology Solutions Pvt Ltd

Jul 2024 - Aug 2026 (2 years 1 month)

Led keyword research and content strategy, expanding scope from traditional ranking-focused SEO to AEO-style structuring that targets featured snippets and AI Overviews. Implemented schema markup and clean content structuring to improve machine-readability for search engines and generative AI tools.

Education

Degrees, certifications, and relevant coursework

KT

Kalaignar Karunanidhi Institute of Technology

Bachelor of Technology, Information Technology

Grade: 79%

Pursued a Bachelor of Technology in Information Technology, graduating in 2014 with 79% marks.

VS

Venkatalakshmi Matriculation Higher Secondary School

Higher Secondary Certificate, General Studies

Grade: 82%

Completed Higher Secondary Certificate (H.Sc) in 2010 with 82% marks.

AS

Alvernia Matriculation Higher Secondary School

Secondary School Leaving Certificate, General Studies

Grade: 84%

Completed SSLC in 2008 with 84% marks.

Tech stack

Software and tools used professionally

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