Open to opportunities

Daniil Popov

@daniilpopov

Creative Lead at HypeFactory who developed strategies for 300+ international campaigns and launched activations with 100M+ views.

Serbia

Message

At HypeFactory, I led campaigns across Russia, the US, Europe, and LATAM, overseeing projects from concept development through production and post-campaign reporting. I developed creative strategies and mechanics for 300+ international campaigns.

I launched special projects that generated 100M+ views and exceeded engagement KPIs by up to 35%. I also contributed winning ideas in global pitches, including a successful global tender for OPPO.

At ОККАМ (ex The StoryLab / Dentsu Aegis Network), I supervised cross-functional teams and led execution of 500+ branded campaigns. I created and launched branded content projects, including a LEGO BIONICLE cross-platform campaign with Nickelodeon that was renewed for a second season.

Experience

Work history, roles, and key accomplishments

Creative Lead / Creative Producer

HypeFactory

Jan 2020 - Jan 2025 (5 years)

Led campaigns across Russia, the US, Europe, and LATAM markets. Participated in international tenders and developed platform-specific creative proposals, overseeing projects from concept to production and post-campaign reporting.

Creative Strategy Influencer Marketing Campaign Management Project Production International Tendering Platform Specific Creative Post Campaign Reporting

Head of Special Projects Group

ОККАМ (ex The StoryLab / Dentsu Aegis Network)

Jan 2014 - Jan 2020 (6 years)

Supervised cross-functional teams and led execution of 500+ branded campaigns. Developed custom content formats and scripts for digital and TV integration, building long-term partnerships with major media platforms.

Team Leadership Campaign Execution Content Development Digital Integration TV Integration Media Partnerships Cross Channel Marketing