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Daniil Melkikh

@daniilmelkikh

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Brand designer at Wildberries who led a rebrand across 20+ business units and built systems for consistent rollout.

Portugal

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At Wildberries, I led a full-scale rebrand and its rollout across 20+ internal and external business units. I also developed a custom typeface and unified systems for landing pages and interfaces.

As an independent designer and art director, I work directly with founders on brands, visual systems, websites, and digital products. My projects include identities for fintech and banking startups, a Flowmapp rebrand, and AI-assisted research and design workflows.

Experience

Work history, roles, and key accomplishments

Current

Independent Designer & Art Director

Current

Independent

Jan 2022 - Present (4 years 9 months)

Independent brand designer and art director working with B2B SaaS, fintech, payment services, and banks across Europe, the UK, and the US. Delivered brand identities, visual systems, websites, and digital products directly with founders.

Brand Identity Visual Systems Web Design Digital Products Figma Claude Midjourney Recraft Kling AI Research

Brand Designer (in-house)

Wildberries

Jan 2023 - Dec 2024 (1 year 11 months)

Built the HR (employer) brand across multiple touchpoints and led a full-scale rebrand rollout across 20+ business units. Developed a custom typeface and unified systems for landing pages and interfaces.

Employer Branding Rebranding Design Systems Typography Art Direction Brand Guidelines

Art Director (in-house)

Yandex

Jan 2020 - Dec 2021 (1 year 11 months)

Built the design team and design processes for a new retail business from the ground up. Developed brand and visual communication across performance marketing, landing pages, and social media, and art-directed 360° campaigns.

Art Direction Brand Development Performance Marketing Landing Pages Social Media Campaign Management

Art Director (in-house)

Samokat

Jan 2019 - Dec 2020 (1 year 11 months)

Designed and art-directed packaging, product photography, and courier apparel. Developed visual systems and production guidelines to scale the brand across a rapidly growing range.

Art Direction Packaging Design Product Photography Visual Systems Brand Guidelines

Senior Designer (in-house)

Sber

Jan 2014 - Dec 2019 (5 years 11 months)

Led branding for internal products and designed complex digital banking products and interfaces. Mentored junior designers and developed internal design education programs.

Branding Digital Banking UI Design Mentorship Design Education