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Daniel Mercado MartinezDM
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Daniel Mercado Martinez

@danielmercadomartine

Media Buyer at Leadgentic who scaled DME Tuning from $5,500/month in ad spend to $220K in monthly revenue.

Bolivia
Message

At Leadgentic, I manage Meta Ads campaigns for US clients in home services, auto detailing, roofing, and remodeling. I build custom, lookalike, and retargeting audiences, then use A/B tests on creatives, copy, and landing pages to improve campaign performance.

I scaled DME Tuning from $5,500/month in ad spend to $220K in revenue in a single month, expanding campaigns across Texas and multiple US states. I also helped extend a Dallas-based client contract by 12 months by delivering sales-ready leads aligned with revenue targets.

At Leadgentic, I track CTR, CPL, and ROAS and use Clarity and analytics tools to find drop-off points. I integrate campaigns with GHL CRM pipelines and Zapier automations to streamline lead follow-up.

Previously, I supported campaign management at Multisolutions and planned and executed event-promotion campaigns at Aguapy Bar. At Goat Marketing Agency, I streamlined operational processes and supported performance reporting; I also trained and mentored three junior media buyers.

Experience

Work history, roles, and key accomplishments

AB

Manager / Meta Ads Operator

Aguapy Bar

Jun 2024 - Dec 2024 (6 months)

Planned and executed Meta Ads campaigns for event promotion, driving measurable gains in engagement and foot traffic. Built custom and lookalike audiences to boost relevance and reduce CPL.

MU

Sales Executive Assistant / Media Buyer

Multisolutions

Aug 2024 - Nov 2024 (3 months)

Supported Meta Ads campaign management for lead generation across B2B and B2C accounts. Monitored CTR, CPL, and ROAS, delivering optimization insights to the sales team.

Education

Degrees, certifications, and relevant coursework

ET

EF Standard English Test

EF SET English Certificate C1, English

2024 - 2024

Earned EF SET English Certificate C1 in September 2024.

UB

Universidad Católica Boliviana

Industrial Engineering, Industrial Engineering

2014 - 2020

Pursued a degree in Industrial Engineering, gaining a data-first and process-oriented approach to campaign strategy and optimization.

UB

Universidad Católica Boliviana

Lean Six Sigma Certification, Lean Six Sigma

2017 - 2017

Completed Lean Six Sigma Certification in September 2017.

Tech stack

Software and tools used professionally

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