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Daniel Falcão

@danielfalco

Creator Coordinator at Falcs Company who grew an Instagram page to 30,000 followers organically and produced video ads for a ~R$200K e-commerce.

Brazil

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I grew an Instagram page to 30,000 followers organically through content strategy, scheduling, and daily audience engagement, then monetized it with affiliate marketing.

At Falcs Company, I founded and ran a direct-response nutraceutical e-commerce operation end-to-end, generating ~R$200,000 in sales with a ~50% margin in the affiliate phase.

I managed Facebook Ads and Google Ads budgets, tracked conversions, and wrote sales pages, VSL scripts, WhatsApp scripts, ad creatives, and email sequences. I used conversion data to iterate on hooks and offers.

I also scripted, edited, and produced video ads and short-form content independently, using CapCut, Premiere, and AI video tools to test creative variations.

Experience

Work history, roles, and key accomplishments

Current

Content Creator & Performance Marketer

Current

Falcs Company

Jan 2024 - Present (2 years 9 months)

Founded and ran a direct-response e-commerce operation (nutraceuticals) end-to-end, generating ~R$200,000 in sales over two years with a ~50% margin. Managed Facebook Ads and Google Ads budgets, wrote all copy, and produced all video ad creatives.

Facebook Ads Google Ads Copywriting Video Editing Capcut Premiere AI Video Tools Conversion Tracking Pixel UTMs Webhooks Retargeting Campaign Structure Creative Testing Analytics

Social Media & Ads Consultant

Falcs Company

Jan 2023 - Dec 2024 (1 year 11 months)

Planned and managed Meta Ads (Facebook/Instagram) campaigns for a client, reporting results monthly and adjusting targeting, creatives, and budget based on performance data.

Meta Ads Facebook Ads Instagram Ads Campaign Management Targeting Creative Optimization performance reporting

Field Sales Representative

Adventist University Student Sales Program

Jun 2021 - Aug 2022 (1 year 2 months)

Sold health books door-to-door on pure commission, achieving R$15,000+ in sales in 2021 and R$21,000+ in 2022.

Direct Sales Commission Sales Customer Engagement Persuasion

Instagram Content Creator & Growth

Independent Instagram Project

Jan 2020 - Dec 2021 (1 year 11 months)

Grew an Instagram page to 30,000 followers with $0 ad spend through organic content strategy, scheduling, and daily audience engagement. Monetized the audience with affiliate marketing.

Instagram Organic Growth Content Strategy Scheduling Audience Engagement Affiliate Marketing Funnel Principles Calls To Action