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Daniel Chou

@danielchou

Creative Director at PLAYSTUDIOS who built a 32-person art team and set the creative blueprint for TETRIS Block Party.

At PLAYSTUDIOS, I built a 32-person art team and set the creative blueprint for TETRIS Block Party, from theme and feature sequencing through animation and polish. I also designed an AI training pipeline that cut production turnaround from a week across three disciplines to one day with one operator.

At MINO GAMES, I helped take an early concept to a shipped, live title in under 1.5 years and built the team for Dimensionals. As Chief Creative Officer, I also restructured operations across three IPs, reducing overhead by 33%.

Earlier, I directed creative across licensed casino titles at FOX CUB GAMES, including SEGA Slots, Hollywood Slots, and Slots Vacation, a top 25-grossing iOS casino app. At PLAYSTUDIOS, I built a 75+ person remote production division, and at WMS GAMING (Scientific Games), I helped ship licensed real-money slots titles to casino floors worldwide.

Experience

Work history, roles, and key accomplishments

Creative Director

PLAYSTUDIOS

Nov 2024 - Aug 2026 (1 year 9 months)

Built a 32-person art team from scratch and set the creative blueprint for TETRIS Block Party. Designed an internal AI training pipeline for 2D, UI, 3D assets, and animation, cutting production turnaround from one week to one day.

Art Direction Creative Leadership AI Workflow 2D工程图输出 UI 3D Animation VFX Sound Playtesting Documentation

Chief Creative Officer

Mino Games

Jun 2022 - Aug 2024 (2 years 2 months)

Restructured operational overhead and reduced it by 33% across 3 IPs while improving cadence and quality. Drove zero-to-one development with the CEO, taking an early concept to a shipped, live title in under 1.5 years.

Creative Leadership Team Building Remote Team Management Art Direction Unity Tech Art Mentorship Zero To One Development

Head of Remote Global Teams

PLAYSTUDIOS

Jun 2018 - Apr 2022 (3 years 10 months)

Built a 75+ pax remote production division, scaling in-house game art, live ops, game features, and marketing production across multiple titles. Designed a remote hiring pipeline that cut recruitment cost by more than 80% and time-to-hire to 2 weeks.

Remote Team Management Hiring Recruitment Game Art LiveOps Marketing Production Vendor Management Cost Reduction

Creative Director, Partner

Fox Cub Games

Apr 2014 - May 2018 (4 years 1 month)

Scaled the studio from 4 to 50 remote employees across 16 countries. Shipped the award-winning SEGA Slots in 6 months and led creative direction across a dozen licensed casino titles.

Creative Direction Art Direction Game Design Slots Intellectual Property Licensing Team Scaling Product Lifecycle Management Data Driven Decision Making

Senior Concept Artist / Visual Lead

Zynga

Apr 2012 - Oct 2013 (1 year 6 months)

Raised production quality and cadence on CastleVille by moving the asset pipeline and design language from Dallas to San Francisco. Led a team of 8 and directed visuals for Zynga's entry into slots.

Concept Art Art Direction Team Leadership Slots UI UX Data Driven Decision Making Prototyping

Senior Artist

WMS Gaming

Jan 2010 - Mar 2012 (2 years 2 months)

Converted Battleship and Game of Life into RNG slots products under Hasbro license. Designed symbol hierarchy and win presentation with game designers and mathematicians, and led concept art and UI/UX.

Concept Art UI UX Slots Intellectual Property Licensing Game Design Art Direction Team Management

Character Concept Artist

Timegate Studios

Nov 2008 - Oct 2009 (11 months)

Built character narratives, world universe, races, classes, and an animal transformation system for Souls and Spits. Restructured the concept-to-production workflow on Section 8, cutting about a week of labor per map.

Character Design Concept Art World Building Workflow Optimization Freelancer Management Rigging