Open to opportunities

Daniela Urdaneta

@danielaurdaneta

Editorial designer and art director with 10+ years crafting visual storytelling, covers, identities, and campaign assets.

Argentina

Message

What I'm looking for

I’m looking for roles that blend refined aesthetics with editorial craft—cover and visual system work, campaign assets, and strong creative collaboration. I thrive coordinating teams and delivering polished results under deadline for lifestyle or cultural brands.

I’m a visual artist, editorial designer, illustrator, and art director with 10+ years in graphic design, art direction, and editorial projects. I specialize in refined aesthetics and visual storytelling across covers, identity design, campaign assets, and AI-assisted visual exploration.

Since March 2022, I’ve led editorial design and visual systems for Shine Magazine, including the cover and visual line for Days to Shine Miami 2024 and art direction for issue #59. I also develop event visual lines for both large and niche audiences across print, digital, and experiential formats.

Previously, as Lead Account Manager at The Kingdom Media (December 2018–March 2022), I managed and directed creative teams for digital marketing, content, and brand projects. I built client relationships, translated needs into effective communication strategies, and maintained high-quality delivery to improve satisfaction and retention.

Experience

Work history, roles, and key accomplishments

Current

Editorial Designer / Art Director

Current

Shine Magazine

Mar 2022 - Present (4 years 3 months)

Designed magazine covers and editorial layouts, directing cohesive visual systems across print, digital, and experiential formats. Directed art and editorial design for Shine Magazine issue #59 and developed the visual identity for Days to Shine 2024, reaching 18,000 attendees and 25M in reported digital reach.

Editorial Design Art Direction Cover Design Visual Storytelling Visual Identity Design adobe indesign Adobe Photoshop Figma Midjourney

Lead Account Manager

The Kingdom Media

Dec 2018 - Mar 2022 (3 years 3 months)

Managed and directed creative teams on digital marketing, content, and brand projects. Built client relationships by translating needs into campaign strategies, maintaining high-quality delivery to improve client satisfaction and retention.