Daniela Lopez

I create branding, social media content, marketing assets, and visual communication strategies that help businesses build clear, engaging brand experiences.

As a freelance graphic designer, I develop visual identity systems for startups and small businesses, from logos and promotional campaigns to digital and print applications. I manage projects from concept through final delivery and work directly with clients to translate their needs into purposeful design.

At San Diego Liquor Store & Minimarket, I designed integrated campaign assets including catalogs, flyers, illustrations, infographics, banners, digital ads, and Facebook and Instagram content. I balanced multiple projects and tight deadlines while maintaining consistent visual communication across social, print, and in-store promotions.

My work for Krika Cosmetics included promotional materials, catalogs, banners, social graphics, event identity redesigns, and photo and video editing for marketing and website use. I also bring bilingual English-Spanish communication experience from remote interpretation work and use AI-powered creative tools to support efficient, professional workflows.