Looking for a job

Daniel Abbas

@danielabbas

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I build full-funnel media strategies and optimize multi-million-dollar campaigns across digital ecosystems.

Lebanon

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What I'm looking for

I'm looking to lead integrated media campaigns that connect consumer insights, brand storytelling, and measurable performance, while also contributing to sports programs, partnerships, and player development.

At MCN UM Mena, I lead full-funnel media strategies for New Balance, Starbucks, and Dubai Duty Free, managing multi-million-dollar budgets across social, programmatic, and Google platforms.

Previously, I delivered integrated GCC campaigns for AlUla at Publicis Media Group and developed luxury media plans for Chanel at Omnicom Media Group. I turn consumer insights, campaign performance, and market analysis into clear media recommendations and optimizations.

Alongside media, I coordinate sports programs at Delta Group ME and bring experience as a professional footballer and AFC Level C certified coach. I've supported partnerships with Real Madrid and Valencia while building positive, well-organized environments for players, coaches, and partners.

Experience

Work history, roles, and key accomplishments

Current

Senior Integrated Media Executive

Current

MCN, UM Mena

Jun 2025 - Present (1 year 3 months)

Led development and execution of full-funnel media strategies for New Balance, Starbucks, and Dubai Duty Free, managing multi-million dollar budgets and aligning brand and performance objectives with measurable KPIs.

Media Strategy Budget Management Digital Marketing Social Media Programmatic Advertising Google Ads Consumer Insights Campaign Optimization Cross Functional Collaboration Vendor Management

Current

Sports Coordinator

Current

Delta Group ME

Sep 2024 - Present (2 years)

Contributed to business development and partnership establishment with organizations like Real Madrid and Valencia, and coordinated daily sports activities and communications.

Sports Program Manager Stakeholder Engagement Business Development Partnership Management Communication Skills Event Coordination

Current

Professional Footballer & AFC Level C Certified Football Coach

Current

Self Employed

Jan 2016 - Present (10 years 8 months)

Professional football career including Lebanese National Team representation and coaching youth teams to championship titles.

Football Coaching Leadership Teamwork Communication Skills Mentorship

Media Planning Executive

Publicis Media Group

May 2023 - Jun 2025 (2 years 1 month)

Managed end-to-end delivery of integrated media campaigns across the GCC, working with platform partners like Google, Meta, TikTok, and Snapchat to implement media plans and optimize performance.

Media Planning Campaign Management Google Ads Meta Ads TikTokAds Snapchat Ads Budget Management Performance Monitoring Reporting Client Presentations

Media Planner

Omnicom Media Group

Mar 2022 - May 2023 (1 year 2 months)

Developed strategic media plans and channel recommendations for luxury brand Chanel, conducting audience research and competitive analysis to inform campaign strategies.

Media Planning Audience Research Competitive Analysis Channel Strategy Client Presentations Campaign implementation Performance Analysis

Physical Education Teacher and Activities Coordinator

Internation College of Beirut

Sep 2017 - May 2020 (2 years 8 months)

Designed and delivered physical education programs for elementary levels, integrating health and nutrition concepts and applying the IB PYP framework to support student development.

Physical Education Curriculum Development IB PYP Student Engagement Program Management Activity Planning Instructional Development