Dana Efrat
@danaefrat
I’m a student consultant and marketing-focused communicator building data-driven recommendations and compelling digital campaigns.
What I'm looking for
I’m currently building my consulting and market-research foundation through TAMID at Lehigh, where I conduct market research and competitive analysis to support data-driven consulting recommendations. I also develop client-focused problem solving, teamwork, and presentation skills while translating insights into clear, actionable recommendations.
Alongside consulting, I combine communication and marketing with real customer-facing leadership—from leading campus tours for groups of up to 25 prospective students to running event promotion through social media and digital marketing strategy. As Finance Chair and President of student organizations, I oversee funding requests, lead reimbursements, set strategic goals, and coordinate initiatives, bringing structure, accountability, and enthusiasm to every team.
Experience
Work history, roles, and key accomplishments
Consulting Track Member
TAMID at Lehigh
Sep 2025 - Present (6 months)
Conducted market research and competitive analysis to support data-driven consulting recommendations, building client-focused problem-solving and presentation skills. Collaborated with others as part of a consulting track to strengthen teamwork and delivery.
Campus Tour Guide
Lehigh University
Feb 2025 - Present (1 year 1 month)
Led campus tours for groups of up to 25 prospective students and families, clearly communicating academics, student resources, and admissions details. Provided engaging, welcoming Q&A using firsthand campus knowledge to create a positive experience.
Support Staff / Hostess
Bartaco
May 2025 - Aug 2025 (3 months)
Managed reservations and coordinated closely with front- and back-of-house staff to deliver seamless guest experiences in a fast-paced, high-demand environment. Supported smooth service flow to help ensure consistent, on-time operations.
Global Business Immersion
Lehigh in Greece Program
May 2025 - May 2025 (0 months)
Engaged with executives from 10+ Greek companies across banking, energy, and manufacturing to evaluate business operations and learn about cultural and global marketing strategies. Collaborated with University of Macedonia students on a PESTEL analysis of Starbucks to strengthen cross-cultural teamwork and strategic thinking.
Lifeguard
Continental Pools
Apr 2024 - Aug 2024 (4 months)
Supervised pool activity for 20+ guests by enforcing rules and monitoring conditions to maintain safety. Responded to emergencies using first aid, CPR, and rescues while completing safety and equipment checks.
Education
Degrees, certifications, and relevant coursework
Lehigh University
Bachelor of Science, Marketing and Management
Grade: Cumulative GPA: 3.62/4.0; Dean’s List (Fall 2025)
Pursuing a Bachelor of Science in Marketing and Management at Lehigh University, with expected graduation in May 2028.
Availability
Location
Authorized to work in
Job categories
Skills
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