Cort Cunningham

Crafting a creative strategy for a coffee tech company to bring cultural and emotional resonance to their brand and to fuel future product and campaign work. Developing distinct directions and ideas for a potential brand campaign and content program. Prioritizing landing a permanent position in Berlin while still exploring creative nonfiction on the side. Writing and pitching original work to vari

Led the in-house creative team in concept development, narrative definition and content production to achieve brand distinction and business impact. Expressed the heart and soul of the Cowboy brand while telling the story of the ultimate connected e-bike. Guided the creation and evolution of cowboy.com, building product desire and driving e-commerce conversion. Site of the Day winner by Awwwards a

Lead creative on the Cowboy account. Successfully launched a new website and campaign for each new generation e-bike, along with the development of a new editorial series of rider stories. Cowboy CEO then hired me directly. Copy and creative strategy partner to the NY design director and design team. Created new brand identities, sites and apps for start-ups and category challengers, including Abr

Built a brand creative practice in-house to deliver design, copy and content across all marketing channels and product experiences. Collaborated with filmmakers, photographers and writers on new market and restaurant week campaigns. Led the creation of a new brand identity alongside a digital and experiential campaign #100opentables – 100 restaurants, 100 tables, 1 night – making the brand more vi

Led all brand marketing creative and content work as the first brand-focused hire in the organization. Launched the first Booking.yeah brand campaign in the U.S. Incremental business and performance marketing impact in year 1 led to introducing the campaign in five additional markets in year 2: Australia, Canada, Germany, Netherlands and the U.K. Created a global creative and communications strate

Led partnership team, pitching shared value programs and campaigns for brands including Google, IBM and Ashoka. Developed integrated “Figures of Progress” campaign for IBM to showcase how data drives cities and businesses. Included custom site, video and editorial content and consumer activation.

Led Bloomberg Philanthropies and C40 Cities teams, creating new bloomberg.org and C40.org websites and content. Oversaw new business projects, pitching interactive campaigns, data vis opportunities and digital AOR relationships.