Colette Caven

I’m a Senior Industrial Designer and Product Design Lead specializing in travel accessories, licensed products, and textile innovation. I focus on building commercially viable product and packaging systems that can scale across global markets.

Across my leadership scope, I guide product roadmaps for seasonal collections, manage stakeholders (including procurement and marketing), and coordinate textile engineering and performance fabrics. I also handle supplier collaboration, sampling development, and BOM and materials coordination to keep development moving.

My work strengthens licensing and approval processes through structured frameworks—supporting concept, sampling, licensing approval, production, and retail. In the British & Irish Lions™ x Trtl Travel official licensed collection, I supported a performance outcome of 9,000 units produced across 3 SKUs, with an estimated retail value of £315,000–£450,000.

I combine brand protection with creative collaboration, working across licensing portfolios (MLB®, All Blacks®, CLC®) and artist-driven projects like Chris Burkard and Kacie Rose. I’ve led design complexity strategies and risk-mitigated approvals so stakeholders can select a direction without restarting development.