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El MusseEM
Open to opportunities

El Musse

@elmusse

I am a creative director blending apparel design and AI-driven product innovation.

Zimbabwe
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What I'm looking for

I'm seeking a full-time Creative Director or Product Development leadership role at an established, collaborative brand or studio where I can lead cross-functional teams, mentor designers, apply AI-driven innovation, and scale commercially successful apparel collections.

I am a creative director and product developer with 20+ years shaping apparel, accessories and brand ecosystems across global markets. I fuse classic craftsmanship with emerging tech and AI prompt engineering to accelerate product innovation and trend-driven collections.

I founded and lead BrazenMaven, a purpose-driven urban tactical apparel and accessories brand, owning end-to-end creative direction from concept and prototyping to vendor sourcing, sampling and production. Previously I led headwear and accessories teams at OuterStuff and launched heavyweight outerwear categories at FreeCountry, driving measurable commercial gains including a 16% profit increase within one year.

I bring deep technical proficiency in apparel development and digital tools — Adobe CC, Gerber, CLO3D, Blender, Figma and PLM/PDM systems — and I amplify brands through strategic marketing, content creation and community engagement. I am a published author, radio/podcast host and spoken-word performer who mentors design teams and translates visionary concepts into commercially successful collections.

Experience

Work history, roles, and key accomplishments

FR

Head Designer

FreeCountry

Jan 2011 - Jan 2014 (3 years)

Led launch and growth of the heavyweight outerwear category, positioning FreeCountry alongside industry leaders and driving a 16% profit increase within one year by developing 3-in-1 outerwear and managing tech packs, vendor communications, and mold/fee negotiations.

FR

Freelance Designer

Freelance

Delivered end-to-end collection development for global clients, including creating the Spring 2026 mens and womens activewear collection for WarriorAngels, aligning product innovation with brand standards and market trends.

Education

Degrees, certifications, and relevant coursework

Fashion Institute of Technology logoFT

Fashion Institute of Technology

Associate of Applied Science, Graphic Design and Fashion Illustration

Associate of Applied Science focused on graphic design and fashion illustration, developing technical illustration and visual communication skills for apparel and brand work.

Borough of Manhattan Community College logoBC

Borough of Manhattan Community College

Psychology and Communications

Completed coursework in psychology and communications to support understanding of consumer behavior and effective brand communication.

Tech stack

Software and tools used professionally

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El Musse - Creative Director & Product Developer - BrazenMaven | Himalayas