At Microchip Technology Inc., I produced and filmed product demonstration videos, landing pages, web graphics, and digital marketing assets for semiconductor product launches. This content supported web, social, and email campaigns and led to a 110%+ increase in YouTube viewership.
I partnered with engineering and product marketing teams to translate technical concepts into customer-focused content, creating and implementing product briefs and processes. I also managed concurrent creative projects and delivered assets on schedule while maintaining brand consistency.
Previously, I managed paid and organic social campaigns at Alta Cima Corp., where engagement increased by 10% monthly across active platforms. My earlier work includes creating branded learning content at Intel and supporting online courses as an Instructional Design Assistant at Arizona State University.
