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Chimsa Baba

@chimsababa

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Digital marketing professional with a passion for creative design.

United Kingdom

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What I'm looking for

I seek a dynamic role in digital marketing that fosters creativity and collaboration.

I am a Publishing Studies graduate with a Master of Science in Digital Marketing from the University of Chester. My journey has been shaped by diverse experiences in digital marketing, where I have honed my skills in creating aesthetically pleasing designs and effective marketing strategies. I thrive in collaborative environments, working with teams to achieve organizational goals while adhering to industry ethics.

During my time as a Communications and Partnership Assistant at The Khana Group, I successfully increased social media engagement by 30% within five months. My role involved content management, analytics monitoring, and the redesign of internal communication tools. I also contributed to fundraising efforts at Papyrus UK, where I developed marketing content and analyzed data to enhance outreach. My internships have equipped me with a solid foundation in social media management and digital content creation.

Experience

Work history, roles, and key accomplishments

Communications and Partnership Assistant

The Khana Group

Jun 2022 - Dec 2022 (6 months)

Supported the development and implementation of communication, marketing, and business development strategies. Oversaw content management and design, scheduled content using Hootsuite, and monitored online analytics to enhance engagement across social media channels.

Content Management Social Media Marketing Hootsuite Monitoring Communication Strategy

Fundraising Marketing and Communications Assistant

Papyrus UK

Jan 2020 - May 2020 (4 months)

Collaborated with the fundraising team to create marketing content for social media, analyzed data from various channels, and assisted in compiling promotional materials. Created graphic designs using Canva and Adobe Suite software.

Data Analysis Graphic Design Adobe Suite Marketing Strategy

Social Media Intern

Busara Africa

May 2018 - Feb 2020 (1 year 9 months)

Maintained social media accounts, increased bookings by 40%, and provided counsel on digital communication techniques. Conducted research for content creation and collaborated on organizational publications.

Social Media Management Digital Communication Research Content Creation

Education

Degrees, certifications, and relevant coursework

University of Chester

Master of Science, Digital Marketing

2019 - 2020

Completed a Master of Science program in Digital Marketing, focusing on modules such as Social and Digital Media, Digital Marketing Acquisition, and Advertising in a Converged Age.

Kwame Nkrumah University of Science and Technology

BA (Honours), Publishing Studies

2012 - 2016

Graduated with a BA (Honours) in Publishing Studies, covering topics such as Publishing law, Computer-aided design, and Communication research methods.