At Mathco, I built an end-to-end Marketing Mix optimization platform for a pharma client, replacing a manual, third-party-dependent workflow. The platform supported in-house scenario planning across 22 marketing channels to identify high-ROI budget allocations.
I designed the ERD and built FastAPI services for budget optimization and scenario generation, while contributing to the React (Vite) and TypeScript dashboards. I also structured pharma marketing spend, revenue, and response-curve data in PostgreSQL.
I built a Databricks pipeline triggered through AWS S3 that replaced manual Excel and CSV processing, cutting ingestion and processing time from days to minutes. In my AlertIQ project, I built an LLM-powered incident analysis platform using RAG to suggest root causes and fixes from production logs.
