At Turek, I led production and creative direction of a seasonal print magazine reaching more than 80,000 customers. I developed editorial concepts, product placements and cover shoots.
I secured paid advertising partnerships with Levi's, Armed Angels and Save the Duck, and negotiated a Spezi collaboration that delivered 40,000 product giveaways. I also directed the Armed Angels pop-up activation, including influencer collaborations, the guest list and PR.
I planned in-store events and multi-brand giveaways, and built customer-conversion initiatives across campaigns, partnerships, events and promotions. I managed newspaper advertising from rate negotiation through placement and distribution, and owned the campaign and event budget.
My earlier experience includes personal shopping at Lookiero, visual merchandising at H&M and six years in premium fashion retail at Michael Kors. I also worked as a Music & Fashion Freelancer and supported styling and product presentation on set for Palmers & Oper im Steinbruch.
