
Catalina Cordoba
@catalinacordoba
Branding designer at Lazos de Luchy, creating its visual identity, packaging, stationery, and promotional materials.
What I'm looking for
At Lazos de Luchy, I developed the brand’s visual identity and created complementary graphic assets, packaging, corporate stationery, and promotional materials.
For my personal project, the fictional apparel brand “Fósforo,” I developed a youthful, creative, urban identity through its logo, color palette, typography, labels, and T-shirt graphics.
Across projects including “a” design, Candela, Sakro, and Centella, I created brand concepts and visual systems, with work spanning logos, packaging, posters, and Instagram materials.
Experience
Work history, roles, and key accomplishments
Branding Designer
Lazos de Luchy
Developed the brand's visual identity and created complementary graphic assets. Designed packaging, corporate stationery, and promotional marketing materials.
Branding Designer
Fósforo
Developed the visual identity for the fictional clothing brand 'Fósforo' with a youthful, creative, and urban focus. Designed the logo, color palette, typography selection, labels, and t-shirt graphics aligned with the brand concept.
Branding Designer
Candela
Jan 2024 - Dec 2024 (11 months)
Developed the creative brand concept focused on conveying home warmth and comfort. Designed the primary logo, logo variations for diverse applications, color palette, and typography system.
Branding Designer
a design
Jan 2024 - Dec 2024 (11 months)
Developed the comprehensive visual identity: brand conceptualization, logo design, color palette, and typography selection. Designed advertising pieces, promotional posters, and graphic collateral for digital and print media.
Branding Designer
Sakro
Jan 2023 - Dec 2024 (1 year 11 months)
Conceptualized the brand narrative and strategy under the concept of 'representing the divine in the earthly.' Designed the main logo and structured the visual system: typography selection and color palette aligned with product sophistication.
Branding Designer
Centella
Jan 2023 - Dec 2023 (11 months)
Created an end-to-end brand identity focused on expressing creativity, designing the main logo, sub-brands, and typographic abbreviations. Defined the visual system: typography selection, color palette, and custom brand character/illustration design. Designed product packaging, promotional posters, and Instagram posts/templates.
Education
Degrees, certifications, and relevant coursework
Catalina hasn't added their education
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Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Job categories
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