At Independent, I create concepts, campaign copy, and brand communication for international clients and agency partners, from brief through execution. I adapt English-language messaging into natural Romanian while preserving its intent, tone, and cultural context.
My transcreation and localization projects include Romanian website and content for BingX, travel content for Skyscanner, and business travel, impact, and driver-facing content for Uber.
As Creative Director at Babbel | Daniel Wellington, I led creative development for brand and product communications and localization efforts across markets and languages.
Earlier, I developed international campaign concepts and copy at Jung von Matt and Geometry Global Hamburg, and worked on campaigns at McCann Erickson, Saatchi & Saatchi, and Publicis Romania. My work has received awards including Cannes Lions, One Show, ADC Europe, and CLIO Awards.
