At Akbank, I manage a bank-wide Cross-Selling Project covering approximately 90 banking products. I coordinate business requirements, product changes, simulations, testing and production processes.
I prepare simulations to assess how new products and rule changes affect cross-selling performance, business-unit targets and profitability. I also manage enhancements to the daily APKO executive report used by senior management.
My work includes complex SQL analysis, SQL-based UAT and data validation with IT teams, as well as designing executive and product-performance dashboards with the BI team. Earlier, at Akbank and Odeabank, I worked on financial performance analysis, executive reporting and budget monitoring.

