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Bogdan Onofrei

@bogdanonofrei

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Experienced multi-disciplinary designer specializing in UX/UI and product design.

Zimbabwe

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What I'm looking for

I am looking for a role that fosters creativity, collaboration, and growth opportunities.

With over 19 years of experience as a multi-disciplinary designer, I specialize in crafting innovative digital solutions that drive growth and enhance user engagement. My expertise lies in end-to-end product design, UX/UI strategy, and branding, where I have successfully delivered measurable business outcomes for both startups and Fortune 500 companies.

At Netguru, I led design sprints for the Bank of Scotland's mobile and tablet app, significantly improving user engagement and financial management features. My collaborative approach with product owners, engineers, and stakeholders has allowed me to create intuitive user flows, from low-fidelity wireframes to pixel-perfect designs. I am passionate about integrating customer insights into design solutions and have facilitated workshops to advocate for UX/UI principles.

As a freelance product designer and developer, I have designed and developed websites and landing pages for various clients, including MindSciences. My work has resulted in significant boosts in sales and user engagement. I am committed to mentoring junior designers and fostering a culture of creativity and innovation within teams.

Experience

Work history, roles, and key accomplishments

UI Designer

Netguru

Jan 2021 - Jan 2024 (3 years)

Led design sprints for the Bank of Scotland's mobile/tablet app, enhancing user engagement and financial management features. Designed digital products for startups and enterprises, optimizing user journeys and brand consistency.

Design Thinking Figma Adobe Creative Suite

Lead Product Designer & Brand Strategist

Squid40

Jan 2020 - Jan 2021 (1 year)

Directed branding and logo design initiatives for emerging startups, establishing memorable brand identities. Collaborated with clients on user personas, wireframes, and user flows.

Branding Brand Identity Product Management Wireframing User Flows

Freelance Product Designer & Developer

Self Employed

Jan 2014 - Jan 2020 (6 years)

Designed and developed websites and landing pages for MindSciences' digital therapeutics. Reimagined and optimized Elefant.ro and Elefant.md with user-focused pages, implementing a refreshed eCommerce platform and boosting newsletter campaign conversions.

Web Development HTML CSS

Digital Strategist & Growth Architect

Self Employed

Jan 2006 - Jan 2017 (11 years)

Scaled a network of 20+ websites, driving over 1 million monthly visitors and generating $10,000+ monthly revenue. Managed SEO, ad inventory, and content strategy, optimizing campaigns and leveraging partnerships with platforms like Google, Yahoo, Rakuten, and Amazon to maximize engagement and revenue.

SEO Content Strategy Digital Marketing Growth Hacking

Managing Partner & Creative Strategist

Wallet Buzz

Jan 2012 - Jan 2014 (2 years)

Pioneered Romania's first mobile marketing platform, recognized with the Best Use of Mobile Advertising award at ZF Mobilio 2013. Scaled app adoption to 15,000+ users in the first 6 months by designing and executing targeted marketing strategies.

Mobile Marketing Strategic Thinking Marketing Strategy App Adoption Team Management

Education

Degrees, certifications, and relevant coursework

University of Craiova

Bachelor’s Degree, Communication and Public Relations

Completed a Bachelor's Degree focusing on Communication and Public Relations. The curriculum provided a strong foundation in media studies, public speaking, and strategic communication.