bhavna Lal

Analyzed product pricing optimization experiments and reporting using TimeSlice A/B tests and funnel metrics. Led root cause analysis to isolate product-driven effects and modernized KPI dashboards across SEA markets.

Owned the full BI lifecycle for client presentations, from data modeling to dashboard design, supporting government project cost forecasting and savings analysis. Architected the company's analytics infrastructure from the ground up.

Led design and implementation of insurance risk dashboards, improving underwriting and risk visibility, contributing to a 35% reduction in risk exposure and 60% faster decision-making. Automated end-to-end insurance reporting and data pipelines.

Led data-driven pricing and performance analytics for monthly insurance marketing campaigns, improving buyer outreach by 40%. Designed and implemented a structured direct mail marketing process with financial and performance scoring.

Led ETL processes and automation for 20+ insurance dashboards and reports, enhancing efficiency by 80% and reducing manual intervention and processing time by 50%. Recognized with the EXL Client Recognition Award.

Developed and optimized real-time sales data pipelines, enabling lead scoring, sales forecasting, and up to 25% increase in conversion rates. Automated analytics workflows to cut operational time by 60% and boost data processing speed 4x.

Activities and societies: Coursework included Analytics, Machine Learning, Artificial Intelligence & Neural Networks, Causal Inference (Hypothesis Testing), Operations Research, Blockchain & Smart Contracts Analytics.

Master of Science in Business Analytics from the National University of Singapore, completed between July 2024 and September 2025.

Activities and societies: Awarded Institute Color; Certificate of Excellence; Certificate of Appreciation.

Bachelor of Technology in Electrical Engineering from Punjab Engineering College, completed between August 2017 and June 2021.