Bessy Mukaria

Looking for a role that allows me to merge data science with purpose — contributing to inclusive innovation, responsible AI systems, and solutions that improve lives at scale.

I’m a data scientist and analytics engineer with a background in marketing tech, AI for social good, and human-centered design. I specialize in uncovering insights from data, building machine learning models, and translating technical outputs into actionable outcomes — whether that’s increasing creative performance, improving accessibility, or informing policy.

At Adludio, I led data projects that analyzed user engagement through heatmaps, attention scores, and interaction zones to guide creative optimization for global campaigns. I built internal tools that helped teams benchmark campaign effectiveness and explore audience behavior patterns across device types, regions, and time of day.

Before that, at Dalberg Research, I contributed to market and user research for social impact work across East Africa — blending field insights with structured analysis to support development programs and private sector strategies.

As part of my master's research, I developed a multimodal AI system (image-to-text-to-speech) to support visually impaired users in understanding clothing, combining computer vision and speech synthesis in an accessible tool.

Whether it’s through code, analysis, or collaboration, I’m driven by the belief that tech should be both smart and just. Let’s build that kind of future — together.