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@bessymukaria
Curious mind. Data-driven builder. Passionate about using AI to solve real-world problems.
Looking for a role that allows me to merge data science with purpose — contributing to inclusive innovation, responsible AI systems, and solutions that improve lives at scale.
I’m a data scientist and analytics engineer with a background in marketing tech, AI for social good, and human-centered design. I specialize in uncovering insights from data, building machine learning models, and translating technical outputs into actionable outcomes — whether that’s increasing creative performance, improving accessibility, or informing policy.
At Adludio, I led data projects that analyzed user engagement through heatmaps, attention scores, and interaction zones to guide creative optimization for global campaigns. I built internal tools that helped teams benchmark campaign effectiveness and explore audience behavior patterns across device types, regions, and time of day.
Before that, at Dalberg Research, I contributed to market and user research for social impact work across East Africa — blending field insights with structured analysis to support development programs and private sector strategies.
As part of my master's research, I developed a multimodal AI system (image-to-text-to-speech) to support visually impaired users in understanding clothing, combining computer vision and speech synthesis in an accessible tool.
Whether it’s through code, analysis, or collaboration, I’m driven by the belief that tech should be both smart and just. Let’s build that kind of future — together.
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Work history, roles, and key accomplishments
Adludio
Apr 2022 - Sep 2023 (1 year 5 months)
As a Senior Analytics Engineer, I developed interactive dashboards for real-time insights and automated data reporting pipelines, enhancing campaign efficiency and customer retention. I collaborated with teams to optimize workflows and contributed to product roadmaps by analyzing trends.
Adludio
Apr 2021 - Apr 2022 (1 year)
As a Data Scientist, I managed an analytics R&D project, quantified the impact of advertising campaigns, and developed a benchmark tool dashboard that improved sales team efficiency. I also created comprehensive reports to enable data-informed decision-making.
Dalberg Research
Apr 2019 - Dec 2020 (1 year 8 months)
In my role as a Data Processing Assistant, I generated data cleaning code in Python and created custom tables for analysis. I also produced reports to ensure data quality and address flagged issues.
Mentorship and Beyond
Jan 2020 - Jun 2023 (3 years 5 months)
In my volunteer role as a Peer Mentor, I provided guidance and support to peers, focusing on career development and skill enhancement. I led cohorts and organized community activities to empower individuals in their professional journeys.
Degrees, certifications, and relevant coursework
Master’s, Data Science and Analytics
2023 - 2025
Pursuing a Master's in Data Science and Analytics with a dissertation focused on AI for Good; Image to Text to Speech for the Visually Impaired.
Specialization, Data Science
2020 - 2020
Specialized in Data Science, focusing on practical applications and projects in the field.
Bachelor of Science, Statistics
2015 - 2019
Grade: Second Class Upper Division
Completed a Bachelor of Science in Statistics, achieving a Second Class Upper Division.
Software and tools used professionally
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