At Cara Care, I led product and brand design for a prescription digital health app from MVP to acquisition. I optimized the acquisition funnel, designed features that drove weekly active users up 36%, and built a modular design system that cut asset production time by 50%.
At Dojo Madness, I led design for game coaching apps and a team of five designers across five product verticals. I took OVERSUMO from concept to 5M+ users and introduced subscriptions in LOLSUMO, reaching five-figure MRR.
As a freelance product designer, I redesigned SafetyWing’s product landing page, from analysis and concept through interview validation and developer handoff. User interviews showed 37% higher understanding and 21% higher conversion.
Earlier, at Wefox / FinanceFox, I established the first in-house design function and a scalable design system. At SinnerSchrader Mobile, I delivered end-to-end design for mobile, web, and smart TV clients.
