BRBeethica Surabhi Rath
@beethicasurabhirath
Product-focused software engineer with experience in frontend, growth, analytics, and automation.
IndiaWhat I'm looking for
I am a product-focused software engineer and MBA candidate with hands-on experience across frontend development, test automation, product analytics, and growth strategy. I have contributed to UI feature work, API integrations, and performance optimizations that improved user experience.
In product and growth roles, I mapped user funnels, ran cohort analyses on thousands of records, and designed A/B tests and outreach strategies that lifted key metrics such as CTR and application volumes. I combine data-driven analysis with design thinking to reduce friction and increase conversions.
I led migration efforts from legacy testing frameworks to modern tools, authored dozens of test scenarios in Cypress, and coordinated small teams to deliver upgrades. I have also built and deployed ML models for payment prediction and conducted feature engineering to improve model accuracy.
I bring cross-functional collaboration experience with UX, QA, backend, and business teams, and a track record of measurable impact—reduced page load times, higher MQL-to-enrolment rates, and improved retention through targeted UX changes.
Experience
Work history, roles, and key accomplishments
Product Strategy Intern
InternsElite Edutech Pvt Ltd
Apr 2025 - Jun 2025 (2 months)
Mapped onboarding drop-offs and redesigned multi-touch sales funnels, increasing MQL to enrolment rate by 35% and boosting applications from Tier 2 cities by 28%. Conducted cohort analysis of 2,000 students and designed A/B tests that uplifted CTR by 18% for dormant leads.
OPImplemented UI changes and integrated front-end APIs for the OpenText Exstream platform, reducing page load time by 15% and resolving 12 QA-reported UI bugs to improve platform reliability.
OPIntern - QA
Performed in-depth testing across SAP xECM modules, fixed bugs in multiple test modules using Selenium and JavaScript, and maintained test scripts to improve SDLC efficiency.
ML Intern
HighRadius
Developed and deployed regression and classification models to predict payment dates and deduction validity, achieving ~77% accuracy and improving client behaviour insights.
Product Associate (Farm2Home)
Agrowia
Defined product roadmap and acquisition experiments for a D2C marketplace, drafted wireframes and partnership models to increase farmer onboarding and reduce post-harvest waste.
Education
Degrees, certifications, and relevant coursework
IRIndian Institute of Management Raipur
Master of Business Administration, Business Administration
2024 -
Pursuing Master of Business Administration at IIM Raipur beginning in 2024.
KTKalinga Institute of Industrial Technology
Bachelor of Technology, Computer Science
2019 - 2023
Grade: 91.80%
Completed Bachelor of Technology in Computer Science with a final percentage of 91.80% from 2019 to 2023.
S.E. Rly. Mixed Higher Secondary School, Chakradharpur
Class XII (ICSE), Higher Secondary Education
2017 - 2018
Grade: 81.83%
Completed Class XII (ICSE) with a percentage of 81.83% in 2017–2018.
St. Xavier's English School, Jharkhand
Class X (ICSE), Secondary Education
2015 - 2016
Grade: 92.17%
Completed Class X (ICSE) with a percentage of 92.17% in 2015–2016.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
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