Basundhara Maitra

Led a team of 3+ graphic designers across digital, print, and brand projects for 5+ client accounts, enforcing brand consistency through weekly design reviews. Built a shared Figma design system and improved review cycles, reducing turnaround time by 30% and cutting concept-to-brief delivery time by ~40% using Midjourney/generative AI.

Designed web and mobile UI/UX using Figma from wireframes to high-fidelity prototypes, maintaining a unified component library, typography scale, and color tokens. Conducted usability testing and user research to improve key experience flows and increased campaign engagement by 25% using data-informed A/B tested creative strategy.

Led branding, marketing, and digital design for multiple client projects simultaneously, delivering identities and visual systems from brief to final files. Owned brand governance and visual consistency across digital and print touchpoints, including logos, color palettes, typography, and brand guidelines.

Delivered brand identity, social media creatives, and marketing materials for clients across edtech, retail, and service sectors. Managed end-to-end project lifecycles and maintained long-term client relationships through consistent quality and on-time delivery.

Led integrated creative and digital marketing campaigns across social media, email, and web platforms for an education brand. Managed brand assets and end-to-end digital collateral and optimized campaigns using data-informed creative decisions to improve visibility and engagement.

Produced high-quality digital and print visual designs for brand campaigns and marketing materials. Collaborated with cross-functional teams to uphold design standards and maintain brand consistency across projects.

Led design for print materials (brochures, flyers, posters) and social media creatives aligned with brand identity and campaign goals. Managed projects from concept through final production and collaborated with marketing teams to create visually impactful promotional content.

Created social media graphics, marketing materials, and corporate branding aligned with a major national brand identity. Designed assets for both digital and print platforms while collaborating with internal teams to meet campaign deadlines.

Completed a Diploma in Multimedia focused on 3D Animation & Graphic Design at the State Council of Education, Research & Training (West Bengal).

Earned a Bachelor of Arts with subjects in Political Science, Sociology, and Journalism.