Open to opportunities

Zuhra Shakeel

@zuhrashakeel

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Design Lead shaping brand identities, campaign systems, and responsive user experiences.

India

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What I'm looking for

I’m looking to lead brand identity, campaign, and visual systems work—translating user research into cohesive digital and physical experiences. I want a team where I can own creative direction, mentor designers, and keep design systems consistent end to end.

I’m a Design Lead with 6+ years of experience, including 2 years freelance, building brand identities, campaign systems, and on-ground experiences for civic, startup, and edtech organizations. I also support SaaS and B2B teams by turning user research into interfaces that drive engagement.

I lead creative direction and apply design thinking to take work from concept to execution—owning brand consistency and visual systems across digital, print, and physical touchpoints. I’m skilled in mentoring designers and keeping guidelines, typography, and motion/visual elements cohesive across every channel.

Most recently, at UnboxingBLR, I owned design systems across social, video, blogs, and pitch decks, and led brand identity and visual system design for Namma Bengaluru Challenge ’26. I also redesigned UnboxingBLR’s website end-to-end with user research, wireframing, responsive prototyping, and user testing, while leading and mentoring a team of designers.

Experience

Work history, roles, and key accomplishments

Design Lead

UnboxingBLR

May 2025 - Jun 2026 (1 year 1 month)

Owned brand consistency and design systems across social media, video, blogs, and pitch decks. Led brand identity and visual system design for a city-wide climate initiative, and revamped the organization’s website end-to-end using user research, wireframing, responsive prototyping, and user testing.

Brand Identity System Design Systems User Research Wireframing Responsive Web Design Cross Functional Stakeholder Management Pitch Deck Design Typography Social Media Creative

Graphic Designer

GrowthSchool

Aug 2023 - Apr 2025 (1 year 8 months)

Designed performance marketing ad creatives and iterated research-driven visuals to improve CTR over a multi-month period. Redesigned landing pages and ran user testing to inform conversion-focused layout changes, partnering with growth and marketing stakeholders to deliver on-brand creative on tight timelines.

Performance Marketing Creative Landing Page Design User Testing Conversion Focused Design Cross Functional Stakeholder Management Visual Branding

Senior Associate Graphic Designer

Teachmint

Jan 2022 - Jul 2023 (1 year 6 months)

Managed concurrent print and digital design projects including brochures, posters, packaging, and promotional displays while meeting campaign deadlines. Designed responsive website pages with a focus on usability across browsers and devices and worked with clients and internal stakeholders to align deliverables to brand and business goals.

Print Design Packaging Design Typography Responsive Web Design Cross Functional Stakeholder Management Usability

Marketing Graphic Designer

FlashPrep

May 2021 - Dec 2021 (7 months)

Owned social media design and daily publishing across Instagram, LinkedIn, Facebook, and YouTube, managing a team to maintain content cadence. Created Google Ad and video ad creatives, produced influencer campaign assets, and designed and ran email marketing campaigns end-to-end from concept through send.

Social Media Design Social Media Publishing YouTube Ads Email Campaigns Cross Functional Stakeholder Management

Visual Designer & Illustrator

ZuhArt Designs

May 2019 - Aug 2021 (2 years 3 months)

Built brand identity systems and guidelines for early-stage startups, including logo, color palette, and typography. Designed brand websites, supported product and brand photoshoots, and delivered 100+ digital portrait and artwork commissions for clients across India and internationally.

Brand Identity System Brand Guidelines Typography Illustration Brand Design Art Direction