Bariklana User

I’m a Social Media Specialist who blends analytical rigor with creative execution to scale digital communities and improve brand performance. I focus on building cohesive brand voices that drive retention, supported by trend forecasting and end-to-end campaign management.

In my internship at the Legal Department of the Regional Secretariat Office, I translated dense policy content into accessible short-form video assets. I produced weekly creative that averaged 2,000+ organic views per post, launched a public awareness campaign reaching over 15,000 citizens, and supported a measurable positive sentiment shift estimated at 20% within four weeks.

Previously as Vice Head of External Affairs for UKM-F Pseudorechtspraak, I led a 7-person creative media team and scaled Instagram reach and engagement by 300% year-over-year (averaging 10,000+ impressions monthly). I also spearheaded omnichannel multimedia production, including a flagship video podcast (averaging 500 listeners per episode) and a digital magazine to reach new audience segments.

I take pride in operational consistency and rapid response—authoring comprehensive media guidelines to standardize content across platforms and reducing review cycles by 25%. I’ve also managed high-visibility incidents with crisis communication strategies to stabilize audience sentiment and recover baseline engagement within 48 hours.