Open to opportunities

Barbara Padilha

@barbarapadilha

Message

Social Media Analyst focused on content creation, audience engagement, and measurable growth.

Brazil

Message

What I'm looking for

I seek a collaborative role where I can lead content strategy, grow audience engagement, and integrate social media with broader marketing goals.

I am a Social Media Analyst with over two years of hands-on experience in digital marketing, specializing in Instagram and TikTok. My background in Marketing from Universidade Tiradentes underpins a strategic approach to content that builds authentic connections between brands and audiences.

At Grupo Tiradentes and Kando I crafted and executed targeted social media strategies that improved engagement and follower growth. I produce original content aligned with brand voice and analyze performance data to continuously refine my approach.

I have experience training team members, coordinating social media with broader marketing initiatives, and monitoring trends to inform content adjustments. My work includes internships and freelance roles supporting content scheduling and community interaction.

I am driven to create compelling narratives and measurable results, collaborating with marketing teams to elevate brand visibility and drive audience engagement.

Experience

Work history, roles, and key accomplishments

Current

Social Media Analyst

Current

Grupo Tiradentes

Dec 2021 - Present (3 years 9 months)

Managed and enhanced Grupo Tiradentes' social media presence on Instagram and TikTok, executing targeted strategies that improved follower growth and engagement. Trained new team members and integrated social campaigns with broader marketing initiatives.

Social Media Strategy Content Creation Instagram TikTok Analytics Campaign Integration

Social Media Analyst

Kando

Oct 2021 - Apr 2022 (6 months)

Managed Kando's social media channels, creating audience-tailored content and implementing strategies that increased brand awareness and user interaction. Monitored trends and feedback to optimize content.

Content Creation Social Media Strategy Instagram Channel Management

Marketing Intern

Unit

Mar 2021 - Dec 2021 (9 months)

Supported the marketing team with social media management and event coordination, conducting market research and contributing to promotional initiatives that enhanced brand visibility.

Social Media Management Content Creation Event Coordination Market Research Collaboration

Freelancer

Unit

Feb 2020 - Mar 2021 (1 year 1 month)

Supported the social media manager with Instagram content creation and scheduling, monitoring engagement metrics to inform content strategies.

Instagram Content Creation

Sales Person

Meu Querido Brinco

Nov 2016 - Oct 2019 (2 years 11 months)

Worked as a sales associate providing customer service, product recommendations, and maintaining displays to meet sales targets and improve store operations.

Customer Service Sales Merchandising Inventory Management Upselling

Education

Degrees, certifications, and relevant coursework

Universidade Tiradentes - Unit

Marketing

2020 - 2022

Completed a Marketing program at Universidade Tiradentes - Unit with coursework and practical experience supporting social media and digital marketing activities.