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Barath Mahendran

@barathmahendran

Social media content creator at FRAYO, creating brand campaigns and building a personal brand with 100,000+ organic impressions.

United States

Message

At FRAYO, I create social media graphics and carousels to communicate brand messaging and promote offerings. I also develop promotional campaigns and monitor performance metrics to inform future marketing decisions.

As a freelance social media specialist, I built and promoted a personal brand that generated 100,000+ organic impressions. I also developed brand identities for five or more portfolio projects and designed 30+ graphics, promotional posters, and logos for hospitality organizations.

Experience

Work history, roles, and key accomplishments

Current

Social Media Content Creator and Digital Marketer

Current

FRAYO

Jan 2026 - Present (10 months)

Create social media graphics and carousels to communicate brand messaging and increase audience engagement. Develop promotional marketing campaigns to support customer acquisition and revenue-generating initiatives.

Social Media Marketing Content Creation Campaign Management Audience Engagement Performance Metrics

Current

Freelance Social Media Specialist

Current

Self-Employed

Apr 2024 - Present (2 years 7 months)

Built and promoted a personal brand, generating 100,000+ organic impressions through strategic content creation and audience engagement. Developed brand identities for 5+ portfolio projects and designed 30+ social media graphics and promotional materials.

Brand Development Content Strategy Audience Engagement Graphic Design Social Media Marketing

Student Operations Assistant and Social Media Coordinator

Wayne State University Student Center

Jan 2024 - Sep 2026 (2 years 8 months)

Analyzed audience insights and engagement metrics to inform social media content and promotional decisions. Planned and executed digital promotions for 50+ campus events and coordinated with student organizations to align promotions with audience needs.

Social Media Marketing Event Marketing Audience Insights Content Planning Coordination

Digital Marketing and Content Creation Internship

QBrainX

May 2025 - Aug 2025 (3 months)

Created 10+ client-facing presentations and marketing assets to communicate service value propositions. Used generative AI tools for content research and ideation, reducing content ideation time by approximately one-third.

Content Creation Generative AI Marketing Assets Presentation Design Ideation