Banuka Basnayake

Led a 10-member team to execute 360° marketing campaigns, increasing delegate sign-ups by 40%. Produced 50+ high-impact visuals/videos using Adobe Suite, boosting engagement by 60%. Managed partnerships with 5+ local businesses for sponsorships, securing more number of exchange participants.

Standardized brand guidelines for AIESEC Sri Lanka, ensuring consistency across 100+ marketing assets. Pioneered a content calendar strategy, improving social media posting efficiency by 35%.

Assisted in resource allocation and site inspections for 3+ construction projects, cutting material waste by 15%. Drafted technical reports and CAD sketches, improving project documentation accuracy. Trained in sustainable construction practices, including energy-efficient building material selection.

Spearheaded videography and post-production for 10+ national promotional campaigns. Edited recruitment videos using After Effects, increasing applicant turnout by 25%.

Directed video production for the National Leadership Development Seminar, attracting 300+ attendees. Designed interactive digital campaigns, resulting in a 20% increase in partner collaborations.

Orchestrated social media campaigns across 4 platforms, reaching 10,000+ impressions. Designed branded merchandise and event backdrops, enhancing participant experience.

Developed responsive front-end interfaces using JavaScript, improving user engagement by 30%, and designed UI/UX wireframes and prototypes, reducing revision cycles by 25%. Created marketing graphics and promotional videos using Adobe Photoshop/Premiere Pro, enhancing brand visibility. Collaborated with cross-functional teams to deliver projects on time, adhering to Agile methodologies.

Currently undertaking a Higher National Diploma in Computing, covering essential topics such as software development, data management, and emerging technologies. This program complements a technical foundation in engineering by integrating computing expertise for versatile problem-solving.

Pursuing a Bachelor’s degree with a focus on construction and building services technology. The program emphasizes advanced techniques in construction management, sustainable building practices, and innovative engineering solutions, equipping students with the skills needed for modern infrastructure development.