At TechnologyAdvice, I’m restructuring a roughly 250-model dbt repository into a bronze/silver/gold architecture and building a governed semantic layer with documented, tested metrics.
I consolidated revenue reporting into a dbt model layer that serves as the source of truth, and built customer and revenue retention reports. I also automated revenue uploads to Salesforce to keep CRM and revenue data in sync.
For newsletter teams, I built cohort, engagement, list-growth, and retention models, along with a 14-model dbt suite tracking subscriber costs and quality. I automated recurring reports and added A/B test tracking and ad performance dashboards.
Earlier, at Mobile Premier League, I built a Tableau KPI monitoring system with Slack alerts that supported a 100x increase in daily revenue for a new game. Across my work, I’ve used analytics and data modeling to support decisions in revenue, advertising, subscriptions, and customer behavior.
