Open to opportunities

Babi Kumelachew

@babikumelachew

Senior Product Designer at Internova Travel Groups modernizing reservation and CRM platforms into intuitive web and mobile experiences.

Ethiopia

Message

At Internova Travel Groups, I’m modernizing legacy reservation and CRM platforms, turning complex travel workflows into intuitive web and mobile interfaces. I translate business goals and user feedback into product flows, interactive wireframes, and production-ready designs.

At ItaliaLifestyle Limited, I lead product strategy and a multi-designer team across digital portfolios. I also architected a unified design system with reusable components and design tokens.

On the Dashen Bank Super App, I led end-to-end product design across the mobile app, branch portals, and admin portals. The app reached 1M+ downloads, 650K+ active users, and 1B+ daily transactions; EagleLion System Technologies recognized my contribution to the project.

Experience

Work history, roles, and key accomplishments

Current

Senior Product Designer

Current

Internova Travel Groups

Mar 2026 - Present (7 months)

Modernizing legacy reservation and CRM platforms, turning complex travel workflows into intuitive web and mobile interfaces. Collaborating with cross-functional teams to validate concepts and ensure seamless feature rollouts.

UX Strategy User Flows Wireframing High Fidelity Designs Cross Functional Collaboration Product Design Responsive Design Mobile App Design

Current

Head of Product | Design Lead

Current

ItaliaLifestyle Limited

Dec 2025 - Present (10 months)

Leading end-to-end product strategy and a multi-designer team, driving UX vision and product roadmaps. Architected a unified design system with reusable components and design tokens to streamline workflows.

Product Strategy Design Leadership Design Systems Design Tokens Component Libraries Team Mentorship Roadmapping UX Vision and Road Mapping

UX Team Lead | Senior Designer

EagleLion System Technologies

Apr 2024 - Jan 2026 (1 year 9 months)

Managed a team of designers and led end-to-end UX/UI strategy for enterprise web and mobile products. Guided product direction and established scalable design frameworks and high-fidelity interface patterns.

UX Strategy Design Leadership Team Management User Flows High Fidelity Designs Design Systems Cross Functional Collaboration Mentorship

Senior Product Designer

Jaktech Engineering

Mar 2022 - Apr 2024 (2 years 1 month)

Designed responsive web and mobile interfaces, using low-to-high fidelity prototypes to explore and refine core feature flows. Evaluated existing software tools to identify UX bottlenecks and introduced simplified navigation patterns.

Responsive Design Mobile App Design Prototyping UX Research Usability Testing Frontend Collaboration QA

Product Designer | UI/UX Designer

iWork Technologies

Nov 2021 - Sep 2023 (1 year 10 months)

Redesigned core web and mobile screens to eliminate navigation friction and improve daily user interaction. Developed interactive prototypes, wireframes, and UI layouts for new feature releases.

UI Design UX Design Wireframing Prototyping Interaction Design Responsive Design