Ayoola kelechi
@ayoolakelechi
Sports-focused content professional blending reporting, content strategy, and creative production to grow fan engagement.
What I'm looking for
I’m a sports content professional who combines editorial planning, reporting, and creative production to deliver engaging stories across multiple formats. I’m at my best when I can innovate with a creative team and turn ideas into consistent, audience-first content.
In my current role as a Reporter at Pulse Sports Nigeria, I handle editorial content planning, reporting, and innovation. I support social media efforts by providing scripts, copy, and ideas—helping produce football media across text and video to keep audiences engaged.
Previously, I served as an Associate Editorial Lead/Senior writer at Gecko Five, where I led editorial content planning and supervised a team of writers focused on storytelling for African football fans. I also crafted and edited copy for online publications, ads, landing pages, and social media platforms, contributing to stronger online engagement.
I’m also currently working as a Digital Content Creative Director/Content Producer at IM Gaming, creating sports-related content with a focus on fan engagement. I research, write scripts, monologues, and show rundowns, and collaborate with creative and production teams to align content strategy with brand voice and show objectives.
Experience
Work history, roles, and key accomplishments
Content Producer & Creative Director
IM Gaming
Jan 2025 - Present (1 year 7 months)
Creates and researches sports-related social media content with a focus on fan engagement. Writes scripts/monologues/show rundowns and social copy, collaborating with creative and production teams to align content strategy with the African Football Show's brand voice.
Social Media Manager
Futbolfanszone
Jan 2025 - Present (1 year 7 months)
Plans and creates engaging community content for Futbolfanszone across Instagram and X. Tracks growth of social media pages and podcast listens to support audience growth.
Creative Director/ Content Producer
IM Gaming
Jan 2025 - Present (1 year 7 months)
Researches, develops, and executes sports-related social media content focused on fan engagement. Writes scripts, monologues, show rundowns, and social copy while collaborating with creative and production teams to align with the show’s tone and objectives.
Reporter
Pulse Sports Nigeria
Jan 2022 - Present (4 years 7 months)
Responsible for editorial content planning and reporting, with a focus on producing engaging football media across text, video, and social formats. Supported social media efforts by providing scripts, copy, and content ideas.
Freelance
Several
Jan 2015 - Present (11 years 7 months)
Collaborates with writers, editors, and designers to produce online magazines and weekly newsletters, along with supporting social media content. Has crafted copy for online publications and social platforms in collaboration with partners, including Jerseygramm and Sportskeeda.
Associate Editorial Lead, Senior Writer
Gecko Five
Jan 2020 - Jan 2021 (1 year)
Led editorial content planning and oversaw writers focused on storytelling for African football fans. Edited and published articles for the Gecko Five website and contributed supporting copy for social media and design efforts.
Digital Content Creator
Self Employed
Developed and executed content strategies for sports content, driving engagement and enhancing brand visibility. Supervised social media content, storytelling, and content planning using various media formats.
Education
Degrees, certifications, and relevant coursework
College of Medicine, University of Lagos
Bachelor of Science, Pharmacology
2012 - 2017
Earned a B.Sc. in Pharmacology at the College of Medicine, University of Lagos, from October 2012 to October 2017.
University of Lagos (College of Medicine)
Bachelor of Science in Pharmacology, Pharmacology
2012 - 2017
Earned a Bachelor of Science in Pharmacology at the University of Lagos from 2012 to 2017.
Availability
Location
Authorized to work in
Job categories
Skills
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