Open to opportunities

ayomide ariyibi

@ayomideariyibi

Digital Marketing Manager focused on growth, SEO, and data-driven campaigns that generate leads and accelerate acquisition.

Nigeria

Message

What I'm looking for

I’m open to remote and hybrid roles where I can lead SEO + content + multi-channel growth, use analytics for performance tracking, and help brands convert attention into qualified leads and sustained customer acquisition.

I’m a commercially focused Digital Marketing Manager and Growth Marketing Strategist with 5+ years of experience helping businesses increase brand visibility, generate qualified leads, and accelerate customer acquisition using data-driven strategies.

In my recent role as a Brand and Marketing Manager, I led digital marketing strategy for 6+ international brands, aligning messaging with UK market standards. I increased client engagement by up to 40% through targeted content systems and audience segmentation, and I executed multi-platform campaigns across Instagram, LinkedIn, and TikTok to drive visibility and inbound leads.

Earlier, I worked as a Web Content Writer producing SEO-optimised website and landing page content, which increased organic traffic by 25% for UK & Bangladesh markets (remote). I also collaborated with developers to improve UX and content performance, using keyword research and on-page SEO to strengthen results.

Beyond campaigns, I bring practical enablement through training: I’ve guided over 350 SMEs in Nigeria with hands-on social media training and business development support, and I trained nonprofit leaders in content creation, storytelling, and analytics to strengthen donor engagement and online visibility. I’m fluent in analytics and performance tracking, and I enjoy turning strategy into consistent content, community engagement, and measurable growth.

Experience

Work history, roles, and key accomplishments

Brand and Marketing Manager

Taprave

Sep 2025 - Mar 2026 (6 months)

Led digital marketing strategy for international brands, aligning messaging with UK market standards. Increased client engagement through targeted content and audience segmentation and executed multi-platform campaigns to drive visibility and inbound leads.

Digital Marketing Strategy Brand Messaging Audience Segmentation Content Marketing Instagram LinkedIn TikTok Campaign Planning Positioning Copywriting

Brand Marketing Manager

Bitstac Store

Jan 2025 - Mar 2025 (2 months)

Managed Shopify operations to improve product visibility and user experience. Increased online engagement and conversions through data-driven content and campaign optimisation and implemented performance tracking to guide decisions.

Shopify E Commerce Operations User Experience (UX)Data Driven Campaign Optimization Performance Tracking Conversion Optimization

Social Media Trainer

Ladies Helpline Initiative

Jan 2024 - Jan 2025 (1 year)

Trained nonprofit leaders on content creation, storytelling, and analytics to strengthen donor engagement and improve online visibility. Delivered social media training focused on practical engagement and strategic content practices.

Content Creation Storytelling Analytics Donor Engagement Social Media Strategy Community Engagement

SME Social Media Trainer & Manager

Tech Bobo

Jan 2020 - Jan 2024 (4 years)

Guided over 350 SMEs through hands-on social media training and business development. Created tailored digital marketing strategies to improve sales, awareness, and audience growth.

SME Digital Marketing Business Development Audience Growth Sales Enablement Brand Awareness

Social Media Manager & Content Writer

Hepatitis – Osun State

Jan 2023 - Present (3 years 6 months)

Increased organic web traffic by optimizing blog content and campaign messaging. Maintained a consistent brand voice across web and social media platforms to drive engagement and awareness.

Content Writing Social Media Content Brand Voice Web Traffic Growth Content Strategy

Social Media Trainer

NAPPS

Jan 2023 - Present (3 years 6 months)

Provided social media engagement training for private schools. Developed tailored content strategies to strengthen brand authority and improve relationships with parents.

Social Media Strategy Content Strategy Community Engagement Content & Engagement

Web Content Writer

Ababil Group of Companies

Produced SEO-optimised website and landing page content to increase organic traffic. Conducted keyword research, applied on-page SEO, and collaborated with developers to improve UX and content performance.

SEO Content Landing Pages Keyword Research On Page SEO UX Optimization Content Performance