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AYESHA BEGUM MOGHAL

@ayeshamoghal

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Data Analyst and BI professional turning audited, cleaned data into KPI dashboards that drive operational decisions.

India

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What I'm looking for

I want to build and maintain KPI dashboards and MIS reporting that leadership can trust. I’m at my best auditing data, cleaning what’s broken, and using ETL and analytics to improve operational decisions and workflows.

I’m a Data Analyst with an MBA from the University of New Hampshire and 2+ years of dedicated data analysis experience across the US and India, with a focus on consistent outcomes: data that drives decisions. Across operations and analytics roles, I’ve built end-to-end data tracking frameworks and reporting systems using SQL, Tableau, Power BI, Salesforce CRM, and Alteryx—always starting by auditing what exists, cleaning what is broken, and reporting what actually matters.

In my most recent analytics work, I audited 1,000+ records at WIN Waste Innovations, using TRUX and Salesforce CRM to achieve an error reduction rate of over 89%, and I delivered executive-level KPI dashboards and trend reports for senior management. I also supported ETL-driven workflow improvements to reduce manual processing time, and I’ve developed AI-based analytical tools that improved output accuracy by ~25% by automating extraction and reporting tasks.

Experience

Work history, roles, and key accomplishments

Marketing Management Intern

Sustainable Utilization System LLC

Jun 2024 - Jul 2024 (1 month)

Analyzed marketing performance data and KPIs across 3+ initiatives, producing actionable insights to improve future sustainable fashion strategy. Conducted data-driven market and competitor analysis and tracked social media engagement and digital campaign performance via dashboards.

KPI Analysis Market Research Competitor Analysis Social Media Analytics Data Insights Dashboards

AI Tools Development Intern

Relyco

Mar 2024 - May 2024 (2 months)

Used AI-driven tools to analyze data processing workflows and identify inefficiencies, improving output accuracy by approximately 25%. Built and tested AI-based analytical tools to automate data extraction and reporting, then presented data-backed recommendations to stakeholders.

Automation Data Extraction Dataset Evaluation

Education

Degrees, certifications, and relevant coursework

University of New Hampshire

Master of Business Administration, Business Administration

2023 - 2024

Grade: GPA: 3.6

Completed an MBA at the University of New Hampshire (Peter T. Paul College of Business and Economics) with a GPA of 3.6 as a scholarship recipient during 2023–2024.