At Flex, I architected and owned the consent-gated tracking platform behind getflex.com and try.getflex.com. Removing a feature-flag gate raised consent-choice coverage from under 1.5% to 98.9%, and the opt-out stopped GTM and vendor pixels.
I also built a paid-traffic measurement pipeline that showed a 21% gap between ad arrivals and analytics page views. My work at Flex included setting up Singular, creating Iterable pipelines, improving button tracking, and developing production AI plugins; through Tuyo Tienda, I built WordPress and WooCommerce sites and stores for small businesses.
